An exciting opportunity exists for an experienced Marketing Manager to join a new animal wellness business and play a key role in establishing and growing the brand.

Reporting to the General Manager , the Marketing Manager will be responsible for the planning and delivery of marketing activity across brand, digital, social media, email, content, partnerships and PR. This is a hands- on role requiring strong commercial awareness, creative capability and attention to detail.

As an animal- focused business, a genuine passion for dogs and cats is essential , along with enthusiasm for working in an environment where animals are part of the everyday experience.

Key Responsibilities

- Develop and deliver the annual marketing strategy, calendar and campaigns in line with business objectives.
- Manage the marketing budget and monitor spend and campaign performance.
- Manage email marketing and CRM activity through Klaviyo , including campaigns, automated flows, segmentation and database growth.
- Manage social media across Instagram, TikTok and Facebook, including content planning, publishing and community engagement.
- Plan and manage Meta Ads and paid social campaigns, including budgets, targeting, optimisation and reporting.
- Coordinate content production, including briefing and managing photographers,



videographers and other creative suppliers.
- Manage and update website content, imagery, campaigns and promotions, with an understanding of SEO fundamentals and website CMS platforms.
- Collaborate with PR, partnerships, influencers and external agencies to support brand awareness and business growth.
- Maintain and uphold brand standards across all marketing channels and throughout the wider organisation.
- Monitor and report on marketing performance, using insights to continually improve activity.

Skills & Experience

- Proven experience in a Marketing Manager or similar role.
- Solid working knowledge of Klaviyo, Meta Ads Manager and paid social .
- Experience managing brand social media channels and digital content.
- Experience with website CMS platforms and a sound understanding of SEO fundamentals .
- Proficiency in Canva and/or Adobe Creative Suite is essential .
- Experience managing marketing budgets, campaigns and external creative suppliers.
- Strong copywriting, communication, organisation and project management skills.
- Strong creative judgement and attention to brand consistency.
- A genuine passion for dogs and cats is essential.

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📌 Marketing Manager (Albion)
🏢 Luckies Stay & Play
📍 Albion