First Aid Pro is a nationally accredited Registered Training Organisation, part of a group of education, health and training brands operating multiple websites across Australia. We're seeking a full-time Senior SEO Specialist to join our Marketing team onsite at our Southport office . This is not a remote or hybrid position, and we're only able to consider candidates based on the Gold Coast or willing to relocate at their own expense.

In this strategic and hands-on role, you'll develop and implement SEO strategies that drive organic traffic, improve visibility and support digital growth across a large website portfolio. You'll have genuine ownership of strategy and execution, including the opportunity to shape how we approach emerging AI-driven search (GEO/AEO).

Key responsibilities

Develop and execute national and local SEO strategies across a portfolio of websites and brands

Conduct keyword research, competitor analysis and search intent mapping to inform content and optimisation strategy

Run technical SEO audits and oversee implementation of fixes to improve rankings and user experience

Manage crawlability, indexation, site architecture, internal linking and Core Web Vitals

Lead GEO, AEO and AI-optimised search initiatives, and trial strategies that improve visibility in AI-powered search experiences

Develop content strategies aligned with search demand, user intent and business goals

Manage Local SEO across multiple training locations and brands,



including Google Business Profiles and local citations

Partner with developers on scalable and programmatic SEO projects

Monitor performance using GA4, Google Search Console, Semrush and Ahrefs; report on SEO performance across all brands

Use AI-assisted workflows to scale research, audits and reporting; build dashboards and automations where useful

Mentor junior team members on SEO methodology and best practice

Stay current with algorithm updates, industry trends and emerging SEO technology

What we're looking for

5+ years of skilled SEO experience, including time in a senior role, with a proven track record of improving organic rankings and qualified traffic

Advanced proficiency with tools such as Semrush, Ahrefs, GA4, Google Tag Manager and Google Search Console

Hands-on experience with WordPress and Elementor

Strong technical problem-solving skills, with the ability to interpret complex data and translate it into action

Demonstrated ability to manage multiple projects and priorities in a fast-paced environment

Excellent written and verbal communication skills

What's on offer

Genuine ownership of SEO strategy and execution across First Aid Pro and a growing portfolio of sister brands

Access to leading SEO and AI tools

Training and professional development support

This is a full-time, onsite role based on the Gold Coast. Permanent Australian working rights with no restrictions are required. No recruitment agencies, please.

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📌 Senior SEO Specialist (City of Gold Coast)
🏢 First Aid Pro
📍 City of Gold Coast