Goodman Fielder seeks an Insights Lead to shape how data informs marketing decisions across iconic Australian brands. You will lead the recent Marketing Engagement & Effectiveness team, turning rich shopper, survey and social data into decision-ready insights.
You will work across brand, sales and innovation to elevate evidence-based decisions and explore AI-enabled approaches. You’ll balance strategic thinking with hands-on analysis, building repeatable insights frameworks and fostering a culture
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📌 Senior Insights Lead – Consumer & Shopper Strategy (Hybrid) (Sydney)
🏢 Goodman Fielder Pty
📍 Sydney
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