Head of Sales – Own and Build Mid-Market Growth. You will define, build, and scale a growth engine from scratch across single-site locations with 100 to 1,500 frontline people on the ground (staff, security, casuals, and contractors). You are selling a premium, off-the-shelf training course catalogue with no complex content customisation cycles, allowing you to close deals efficiently without operational delivery delays. Your mandate is to own the mid-market strategy and play a pivotal role in driving the broader business direction.

Key responsibilities

Lead the end-to-end sales strategy and execution for the mid-market, refining who we target, how we engage and how we win

Drive business development from day one by sourcing leads, establishing relationships, running pitches and closing annual contracts

Partner closely with the Founder to bring commercial leadership and market insight to the broader company

Manage relevant financial and commercial processes—including pricing tiers, licensing terms, negotiations and documentation through to signature

Build and document a repeatable B2B sales playbook for future sales hires

Work hand in hand with the team on post-sale customer onboarding and handover

Analyse market data within your first 30 days, collaborate with the Founder & CEO to set agreed targets and carry the quota

About you

More than five years of experience in B2B sales, with a track record of closing deals in the $15k–$50k range

Energised by working as part of a tight-knit, driven team where you contribute beyond sales revenue to help steer strategy and business direction

Financial literacy to evaluate deal profitability,



sales velocity and client acquisition costs

Resourceful, proactive and comfortable creating structure and driving momentum without relying on dedicated SDR teams

Credible and articulate when engaging with chief risk officers, HR directors and operations executives

Experience working within, or selling into, the physical security, risk management, public safety, protective services or corporate compliance sectors (desired)

Formal qualifications in, or exposure to, Australian or international risk and security frameworks (desired)

About us

Arya is Australia's purpose-built security awareness training platform. Developed from civilian threat response research and aligned directly with national counter-terrorism frameworks, Arya is engineered specifically for how modern organisations operate and how frontline workforces actually learn. Since our first enrolment in April 2023, over 5,000 learners across Australia, the US, and Canada have utilised Arya, yielding a 94.2% course completion rate across 11,000+ course starts. Having proven our value in community organisations, we expanded into the commercial market in late 2025 to amplify our impact.

Base Salary & Incentive: Up to $175,000 AUD plus superannuation (commensurate with experience), with a target performance bonus of 30%

An essential corporate market driven by genuine compliance requirements, with no dominant commercial competitor

Your insights directly shape our go-to-market strategy, product evolution, company culture and direction

The prospect to sell a premium product that materially protects people in critical moments

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📌 Head of Sales - Mid-Market Growth (Sydney)
🏢 Arya
📍 Sydney