Lifecycle and CRM Specialist

Role purpose

The Lifecycle & CRM Specialist supports Future Golf's member lifecycle program, helping build and deliver the communications that drive engagement, retention and revenue. The role works across email, SMS, push, in-app, web and surveys, with Braze as the core platform.

Working with the Head of Member and the Lifecycle & Product Engagement Manager, you'll bring the lifecycle strategy to life across both campaign and BAU communications.

About us

Future Golf is revolutionising the golf experience through cutting-edge technology, flexible membership products and a growing community of golfers.

We’re committed to delivering the best possible experience to our members, helping more people play more golf, and growing the game through a modern, digital-first membership.

With 50,000 members already, Future Golf is continuing to expand in Australia, while preparing for future growth into the US market.

Role responsibilities

- Member Lifecycle and Product Engagement
- Support the build, delivery and optimisation of member journeys from onboarding to renewal, including engagement, upgrade and reactivation.
- Help deliver communications that drive feature adoption and product engagement.

- Channel Execution and Performance

- Build and send communications across email, SMS, push, in-app and web, with Braze as the core platform.
- Help maintain data accuracy,



deliverability and compliance.
- Own CRM reporting, tracking campaign and journey performance and sharing insights and recommendations with the team.
- Support testing so the team learns what works.

- Member Insight

- Run member surveys and research, and share insights that improve journeys and the member experience.

- Campaign, BAU and Revenue Communications

- Deliver campaign and BAU communications, including events and trips, with strong quality control.
- Support upgrade, renewal and reactivation campaigns, plus non-subscription revenue such as events and green fees.
- Prepare content in Figma and gather stakeholder feedback before build.

Skills and Experience

Essential

- 2+ years of hands‑on Braze experience.
- Figma experience for content preparation and stakeholder feedback.
- CRM or lifecycle marketing experience across multiple channels.
- Experience running surveys or member research (e.g. Typeform, SurveyMonkey, Lyssna).
- Confident with segmentation, testing and performance reporting.
- Strong attention to detail, and an understanding of deliverability, consent and privacy requirements.

Desirable

- Braze certification
- Liquid, HTML/CSS or SQL skills
- Experience in a membership, subscription, loyalty or sport business
- An interest in golf

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📌 Lifecycle and CRM Specialist (Melbourne)
🏢 Future Golf
📍 Melbourne