Job Description
We're a fast-growing wellness eCommerce company focused on building high-performing DTC brands.
Our team operates one of the top 1% Meta ad accounts globally, with a strong emphasis on creative testing, data-led decision making, and customer experience.
Currently a small founding team, we work closely and move quickly, balancing execution with strategy as we expand across new categories and international markets.
We're at a pivotal stage of growth, and we're looking for people who want to be part of that journey.
If you're curious, adaptable, and motivated by doing high-impact work in a lean environment, you'll likely thrive here.
The Role
We're looking for a Performance Marketing Specialist.
Part UGC ad strategist, part creative producer, and part media buyer.
You'll be responsible for scripting high-converting video ads, managing a consistent pipeline of UGC content, launching these assets into Meta campaigns and monitoring performance.
This is a hands-on role where you'll ideate, test, and iterate creative in real time, working directly with creators, editors, and the founding team to ensure we're running fresh, scroll-stopping content weekly.
Key Responsibilities
Write scripts and angles for UGC-style video ads designed for Meta (Facebook & Instagram)
Collaborate with contractors to source and brief creators and editors
Review and provide feedback on incoming creator content
Create or oversee some static ad asset production (Figma or Adobe suite)
Ad Deployment & Management
Upload video and static assets to Meta
Set up new ad sets, descriptions, creative testing structures
Monitor creative performance against KPIs (ROAS, CTR, thumbstop, hold rates)
Report on winning creatives and double down on successful formats
Pipeline & Process Management
Maintain a consistent cadence of creative testing — aim for weekly launches




Stay updated on Meta creative trends, platform changes, and ad best practices
Proactively propose new hooks, formats, or creators to test
What We're Looking For
Must-Haves
12+ months experience managing creative for Meta (video & static)
Proven ability to write performance-driven UGC ad scripts
Familiar with Meta Ads Manager and creative-level performance metrics
Able to operate with autonomy, initiative, and speed in a small team
Bonus Points For
Experience with creating static content in Figma
Previous experience in eCommerce or DTC
A swipe file of top-performing Meta ads or a track record of creative wins
Clear understanding of creative fatigue and how to manage iterative testing cycles
Why Join Us
You'll run creative tests at real scale, with a $******k/month ad budget, and work directly with pragmatic, goal-focused decision-makers, no red tape.
From day one, you'll have real responsibility as the first person in this role, with the opportunity to shape the position and grow the team.
We offer a flexible, remote-friendly culture built for speed, creativity, and growth.
Seniority level
Seniority level Entry level
Employment type
Employment type Full-time
Job function
Job function Marketing and Sales
Industries Retail Apparel and Fashion
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📌 Performance Marketing Specialist (Townsville)
🏢 AusAir
📍 Townsville