Drive sales via the Direct to Market (DTM) channels leveraging strategic key accounts including major retailers:Achieve sales and contribution budgets for DTM RetailExternal stakeholder management: Relationships with major retails and wholesalers (TWCM, PL, CW)Achieve Retail banner group alignments with new productsWorking collaboratively with Cipla SCM to manage in-market sales forecastingDevelop and monitor compliance with retailer arrangements2.Lead and manage the direct to market hospital channel:Execute and manage hospital tenders for Cipla DTM (Public and private)Stakeholder management of key hospital contactsWhere possible,
influence formulary for recent products from the Cipla rangeManage any financial risks with the support of the Cipla cross functional team3.Wholesaler Management:Manage Cipla's relationship with all CSO wholesalers and direct accountsEnsure management of in market pricing and dealsWorking collaboratively with SCM to ensure accurate sales forecasting with targets minimising OOSOversee the wholesaler agreements and renewal with consideration to the best interests for Cipla4.Commercial Support:Working closely with the Business Unit Manager, Marketing Manager and Launch teams, align sales trajectories with budgeting, forecasting and strategic planning activitiesManage execution of go-to-market pricing models and deals5.Cross Functional Support:Working collaboratively with all Cipla departments to enhance Cipla's direct to market offering and provide inputs to various forums and meetings as required.
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📌 National Key Account Manager - Australia (Sydney)
🏢 Cipla
📍 Sydney
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