This is a PPC specialist role pivotal in generating recent leads for our B2B software solution through paid advertising and supporting broader marketing activities.
Typically, you will build lead generating search, display and remarketing campaigns on platforms like Google, Bing and LinkedIn.About the roleThis is a PPC specialist role pivotal in generating new leads for our B2B software solution through paid advertising and supporting broader marketing activities.
Typically, you will build lead generating search, display and remarketing campaigns on platforms like Google, Bing and LinkedIn.Key responsibilitiesPlan, implement and manage cohesive campaigns involving Search, Display and Remarketing campaigns on multiple digital platformsHandle keyword research, search term analysis and campaign structuringEnhance ad strength & quality and landing page performanceOptimise bid strategy, budget, CPA/ROASCollaborate with internal teams to produce content, graphics and landing pagesAnalyse campaign performance and identify opportunities for improvementBuild and create reports and dashboards for internal stakeholdersStrategic involvement in funnel creation to reach right audiencesInput in identifying alternative platforms to extend reachAbout youProven track record in bid,



keyword and landing page optimisation to maximise ROI from digital paid advertising campaignsDeep knowledge of digital advertising platforms with hands-on experience like Google Ads, Bing, LinkedIn, Facebook, Instagram and RedditExpertly manage keyword tools, bid management platforms and analytics dashboardsAbility to run experiments, problem-solve and testAnalytical skills using Google Analytics, Data Studio and similar insight toolsCreative aptitude for graphical input and exposure to Canva or similarSound understanding of marketing principlesGood time management skills and accomplished administrator with organisational skillsMinimum 2-3 years' experience in a pay-per-click advertising roleCertifications with Google Ads, Bing Ads and/or LinkedIn AdsBenefitsCompetitive remuneration package commensurate with experienceFlexible work options including working remotelyIntensive training and onboarding programExposure to global and innovative SaaS business practicesAbout usCalxa is subscription-based cloud software.
The app saves time for Businesses, Not-For-Profits and Accountants by automating financial reporting like budgets, cash flow forecasts, KPIs and group consolidations.
Founded in **** in Australia, our company now services organisations around the globe.
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📌 Topgun Digital Marketer In Paid Advertising (Brisbane)
🏢 Calxa Australia
📍 Brisbane