Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries.
TTI's portfolio includes the world's largest DIY Power Tool and Power Garden brand in RYOBI, along with other market-leading brands such as AEG, Hoover, Vax, Kango and Empire.Every member of our team plays a vital role, and you will too.
You'll have the opportunity to grow, innovate and make a meaningful impact as we continue to strengthen how we connect with customers across our portfolio of iconic brands.About the RoleIf you get excited about advertising performance, insights, and finding the next optimisation win, this role is for you!
Reporting to the Digital Marketing Manager, the Performance Media Specialist is responsible for developing, managing and optimising paid digital media activity across TTI's portfolio of brands.
You will manage in-house digital and social advertising campaigns while supporting the implementation of agency-managed activity.This is a hands‐on, performance-focused role covering platforms such as Google Ads, Meta Ads and TikTok Ads.
You will use audience insights, platform trends and campaign performance data to continually improve targeting and media outcomes.ResponsibilitiesManage the day-to-day delivery and optimisation of paid campaigns across platforms including Google Ads, Meta and TikTok AdsDeliver paid advertising campaigns within agreed budgets and timeframesIdentify platform trends and emerging paid media opportunities that support brand and commercial objectivesMonitor, analyse and optimise campaign performance using audience insights and key metrics,



including engagement, reach and conversions.Prepare regular performance reporting and provide actionable recommendations to improve campaign effectiveness.Build strong relationships with internal teams, agency partners and external stakeholders to support successful campaign delivery.What We OfferHybrid working model: flexibility for balanceA strong focus on wellbeing with access to our Wellbeing Hub and Employee Assistance Program (EAP)Generous product discounts because we believe in what we create!
Recognition programs and social events to celebrate team successesProfessional development opportunities to support your career growthPaid parental leave and other benefits to support your life, not just your jobWhat You BringA tertiary qualification in Marketing or Digital Marketing, or significant relevant industry experienceAt least three years' experience in paid media planning and buying across digital channelsExperience across both B2C and B2B marketing environments is advantageousHands‐on experience with platforms such as Meta, TikTok and Google, together with analytics tools such as Google Analytics or QlikA successful track record managing multiple brand advertising accounts with monthly media spend of $10,000 or moreExperience managing social media campaigns within a large B2C organisationExperience working with agencies and building effective stakeholder relationshipsStrong analytical skills with the ability to translate campaign information into transparent, commercially focused recommendationsAn optimisation‐led mindset with the ability to continually improve creative, targeting and media performance
#J-*****-Ljbffr

📌 Performance Media Specialist (Melbourne)
🏢 Techtronic Industries
📍 Melbourne