Lely is a global leader in automated milking systems and dairy automation.
A family-owned company with their head office in The Netherlands.
The vision of Lely is to create a sustainable, profitable, and enjoyable future in farming.
Lely Australia is looking for a Senior Marketing Specialist who will be responsible for the development, coordination, and implementation of all marketing activities within Cluster Oceania covering Australia and Current Zealand.
With your expertise we will achieve maximum market opportunity and customer satisfaction.
You will ensure that marketing plans meet the Lely required standard for pricing and promotion and is in line with the Lely good and services.Key responsibilitiesAdvice management and distributors on advertising strategies and campaigns to actively and effectively promote Lely goods and servicesStimulates the use of CRM, monitors conversion, measures impact of campaignsAdvice on the use of corporate marketing tools, monitors branding and Lely corporate identity according to corporate guidelinesResearch market potential and collect data for new Lely goods and servicesCoordinating,



scheduling and development of advertising campaigns with the budget constraintsCreate and recommend optimization of digital content, search engines, social media websitesSupport and grow the Lely brand and business for goods and servicesGenerate leads by organizing advertising policies and campaigns (on- and offline)Perform and analyse market and customer researchMonitor and report marketing plans/actual performance in close collaboration with Cluster ManagementAbout youBachelor of Marketing or equivalent tertiary educationAt least 5 years solid and relevant marketing experience in automated milking systems industryExcellent verbal and written communication skillsValid Australian working visa, candidates outside Australia will not be considered.Able to travel within Australia and InternationallyAbout usLely is a global leader in automated milking systems and dairy automation.
A family-owned company with their head office in The Netherlands.
The vision of Lely is to create a sustainable, profitable, and enjoyable future in farming.
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📌 Senior Marketing Specialist (Melbourne)
🏢 Lely Australia
📍 Melbourne