Client Our client is an established B2B business with more than 50 years of history and operations across Australia, New Zealand, Singapore and Malaysia.The business operates across several specialist technical markets, providing communications, safety, test and measurement and related solutions to a diverse customer base.
With strong global backing and an established market position, the business is investing in its marketing capability to build awareness, strengthen customer engagement and generate new commercial opportunities.About the RoleReporting to the General Manager Sales & Marketing, the Marketing Manager will lead the marketing function across the business, with responsibility spanning strategy, brand, campaigns, digital, website and CRM.This is a broad, hands-on and commercially focused role.
You'll work closely with Sales and senior leadership to understand customer needs, identify growth opportunities and develop marketing activity that can be measured through leads, pipeline and revenue.A key focus will be building greater awareness across the different areas of the business and helping customers better understand the breadth of solutions available to them.Key ResponsibilitiesDevelop and execute the overall marketing strategy and annual planOwn the marketing budget and measure investment against commercial returnDevelop integrated campaigns that build awareness, generate leads and support sales objectivesWork closely with Sales to identify customer needs, market opportunities and growth prioritiesDevelop customer propositions, personas and segmentation based on market and customer insightLead digital marketing, paid media, SEO and GEO activity through agency partnersOwn the website roadmap, content, UX and conversion optimisationLead the marketing use of Microsoft Dynamics 365, including CRM, customer journeys and dataDevelop reporting and dashboards connecting marketing activity to pipeline and revenueManage digital, web and CRM agency partners, including briefs, performance and commercial outcomesMaintain consistent brand positioning across markets and business linesLead,



coach and develop a team of three marketing professionalsAbout OurClient Our client is an established B2B business with more than 50 years of history and operations across Australia, New Zealand, Singapore and Malaysia.The business operates across several specialist technical markets, providing communications, safety, test and measurement and related solutions to a diverse customer base.
With strong global backing and an established market position, the business is investing in its marketing capability to build awareness, strengthen customer engagement and generate current commercial opportunities.About the RoleReporting to the General Manager Sales & Marketing, the Marketing Manager will lead the marketing function across the business, with responsibility spanning strategy, brand, campaigns, digital, website and CRM.This is a broad, hands-on and commercially focused role.
You'll work closely with Sales and senior leadership to understand customer needs, identify growth opportunities and develop marketing activity that can be measured through leads, pipeline and revenue.A key focus will be building greater awareness across the different areas of the business and helping customers better understand the breadth of solutions available to them.Key ResponsibilitiesDevelop and execute the overall marketing strategy and annual planOwn the marketing budget and measure investment against commercial returnDevelop integrated campaigns that build awareness, generate leads and support sales objectivesWork closely with Sales to identify customer needs, market opportunities and growth prioritiesDevelop customer propositions, personas and segmentation based on market and customer insightLead digital marketing, paid media, SEO and GEO activity through agency partnersOwn the website roadmap, content, UX and conversion optimisationLead the marketing use of Microsoft Dynamics 365, including CRM,



customer journeys and dataDevelop reporting and dashboards connecting marketing activity to pipeline and revenueManage digital, web and CRM agency partners, including briefs, performance and commercial outcomesMaintain consistent brand positioning across markets and business linesLead, coach and develop a team of three marketing professionalsAbout YouYou'll be an experienced B2B marketer who combines strong technical marketing capability with genuine commercial curiosity.You'll enjoy getting close to the customer, understanding complex products and services and translating those insights into marketing that creates demand and delivers measurable results.You'll bring:Significant marketing experience, including leadership of a marketing functionStrong B2B marketing experience, ideally within a technical, industrial or services environmentA proven track record of connecting marketing activity to leads, pipeline and revenueStrong digital marketing, paid media, SEO and CRM experienceExperience managing websites and enterprise CMS platformsStrong analytical, reporting and data-driven decision-making skillsExperience managing multiple external agencies and specialist partnersStrong stakeholder management and commercial communication skillsA hands-on leadership style with the ability to operate strategically while getting into the detailWhy Apply?
Lead the marketing function through an important period of business growthBroad ownership across brand, campaigns, digital, website and CRMWork closely with Sales and senior leadership with a clear commercial mandateOpportunity to build awareness across multiple specialist marketsLead a small team with support from specialist external partnersJoin an established business with more than 50 years of history and global backingHow to ApplyClick Apply or contact Dominic Roy at ****** a confidential discussion about the opportunity.Be careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Marketing ManagerB (Melbourne)
🏢 Sharp & Carter
📍 Melbourne