Location of the nominated position: Darlinghurst, NSW
ABN: 51 629 492 780
Job Type: Full-Time
Salary: $79499 PLUS SUPER
About us
Mapo Gelato is a Sydney gelato business with three shops in Newtown, Bondi Beach and Oxford St, plus a strong Events section. We make gelato the classic Italian way, with quality ingredients, flavours that change with the seasons, and a lot of care in every batch. Each shop has its own neighbourhood feel, from the beach crowd in Bondi to the late-night regulars on Oxford and King St.
Key Responsibilities
- Develop and implement advertising and marketing strategies to support business and sales objectives.
- Plan and coordinate advertising campaigns across digital and traditional media within budget and timeframes.
- Advise management and clients on promotional strategies and target market engagement.
- Coordinate with creative, media and content providers to deliver advertising campaigns.
- Conduct market research and analyse consumer trends and demand for products and services.
- Develop marketing programs to support business growth and customer engagement.
- Advise on product positioning, pricing, promotion, sales and distribution strategies.
- Create, schedule and publish content across social media platforms and websites.
- Monitor campaign performance and prepare reports on results and market trends.
- Analyse digital marketing data and recommend improvements to content and search engine performance.
- Use statistical and analytical methods to assess pricing and marketing outcomes.
- Skills, Knowledge & Experience Required:
- Bachelor’s degree or higher qualification
- Minimum 1 year of full time relevant industry experience (or equivalent part-time experience)
- Strong knowledge of marketing principles, advertising and consumer behaviour.
- Experience in market research and analysing customer and industry trends.
- Strong written and verbal communication skills.
- Experience creating and managing digital and social media content.
- Knowledge of digital marketing platforms, analytics and search engine performance.
- Strong analytical and problem-solving skills.
- Good project management and organisational skills.
- Ability to manage multiple campaigns within deadlines and budgets.
- Understanding of pricing, product positioning, promotion and distribution strategies.
- Ability to prepare reports and provide recommendations based on marketing data.