Drive digital campaigns that grow visitation and membership.
Campaign delivery & coordination
- Support the delivery of digital campaigns across paid media, CRM, email, social, website and e-commerce
- Coordinate digital campaigns from planning through to launch, ensuring they are delivered on time, on budget and to a high standard
- Coordinate campaign activity across key commercial moments, including memberships, seasonal campaigns, events and promotional offers
- Work across the wider marketing team to support brand, content, membership, events and community campaigns
Website, CRM & email
- Manage and update website content, landing pages, calls-to-action and campaign pages to improve the customer journey and conversion
- Keep website and digital channels up to date and ensure the URBNSURF experience is consistent across every touchpoint
- Build and manage email campaigns and customer communications
- Support CRM activity including audience segmentation, customer journeys and marketing automation
Paid media, search & optimisation
- Support paid media activity across paid digital, working with agencies to optimise campaigns and performance
- Support SEO and SEM activity to grow relevant traffic and improve conversion
- Test and optimise creative, audiences, landing pages and customer journeys to improve performance
Content, performance & insight
- Monitor campaign performance and turn data into clear insights and actions
- Prepare regular campaign and digital performance reporting
- Stay close to digital trends, customer behaviour and current opportunities to help URBNSURF reach and engage more people
📌 Digital Marketing Executive (Sydney Olympic Park)
🏢 URBNSURF
📍 Sydney Olympic Park
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