At Inside Edge, we’re not just experts in novated leasing. We’re passionate about helping Australians drive smarter, save money and transition to a more sustainable future through electric vehicles.

We’ve built our reputation on outstanding service, technical expertise and a genuine commitment to doing what’s right for our customers. Now, we’re looking for an experienced and creative Digital Marketing Specialist to help take our brand, digital presence and customer engagement to the next level.

The chance

This is an exciting, hands-on role for a digital marketer who loves combining creativity with data to produce measurable results.

Working closely with our Marketing Manager and broader business, you’ll develop and deliver integrated campaigns across content, social media, email, automation, search, paid advertising and website optimisation. You’ll play an important role in strengthening brand awareness, generating qualified leads and creating digital experiences that connect with customers, employers and partners.

This role goes beyond creating great content. You'll be responsible for identifying, targeting and engaging the right audiences with the right message at the right time.

What you’ll be doing

- Creating compelling content for social media, websites, blogs, email campaigns, landing pages and digital advertising

- Simplifying novated leasing, vehicle finance and employee benefit concepts into clear and engaging customer communications

- Planning, delivering and optimising multi-channel digital campaigns that increase awareness, traffic, leads and conversions

- Owning our social media presence, content calendars and online community engagement

- Managing SEO, PPC and digital advertising campaigns across platforms including Google, Meta and LinkedIn





- Develop and manage sophisticated audience segmentation strategies within HubSpot CRM and related technologies to deliver highly targeted campaigns and personalised customer experiences.

- Create tailored digital marketing campaigns designed to engage specific employer groups, employee audiences, industry sectors and customer segments.

- Utilise customer, behavioural and demographic data to improve targeting accuracy, campaign effectiveness and conversion rates.

- Optimising website content, landing pages, lead forms and customer journeys

- Using analytics, dashboards, A/B testing and campaign insights to continually improve performance

- Supporting client activations, employer launches, events and broader marketing initiatives

What you’ll bring

You’re a confident, curious and commercially minded marketer who enjoys taking ownership and getting things done. You can move comfortably between creative content, campaign execution and performance analysis, and you know how to translate data into clear actions.

Ideally, you’ll bring:

- At least five years’ experience in digital marketing, content marketing or campaign management
- A qualification in marketing, digital marketing, communications, business or a related discipline

- Excellent stakeholder management skills

- Demonstrated experience delivering successful integrated digital campaigns

- Strong knowledge of social media, SEO, SEM, PPC, email marketing, content marketing and conversion optimisation

- Experience managing Facebook, Instagram and LinkedIn content, engagement and performance

- Experience with Google Ads, Google Analytics, Google Search Console and digital reporting tools





- Strong copywriting, storytelling and content creation skills

- Experience with CRM, ideally HubSpot

- Practical experience using AI tools to improve workflows, customer engagement and campaign effectiveness

- Excellent organisation, communication and attention to detail
- The ability to manage multiple priorities, campaigns and deadlines without losing sight of quality

- Experience in fleet management or novated leasing would also be valuable, but is not essential.

What’s in it for you?

At Inside Edge, we know our people are our greatest asset. That’s why we invest in creating an environment where you can grow, contribute and enjoy coming to work.

You’ll enjoy

- A competitive salary package

- Salary packaging benefits

- Hybrid working arrangements after probation

- Paid parental leave
- A supportive team that genuinely values respect, collaboration and innovation

- Opportunities to grow your skills and build a long-term career
- The opportunity to be part of a business helping shape the future of transport through the adoption of electric vehicles
- A workplace where your ideas are welcomed and continuous improvement is encouraged

Why join Inside Edge?

This is your opportunity to make a visible impact in a growing business and work across the full digital marketing mix.

You’ll have the scope to experiment, improve and bring new ideas to life, while helping customers better understand the benefits of novated leasing and electric vehicles. You’ll join a collaborative team that values professionalism, accountability, innovation and high-quality outcomes.

If you’re ready to create work that gets noticed, generates results and contributes to a more sustainable future, we’d love to hear from you.

Apply now and tell us how you could help bring the Inside Edge story to life.

📌 Digital Marketing Specialist (South Melbourne)
🏢 Inside Edge Novated Leasing
📍 South Melbourne