Our client is a newly established, purpose-driven, philanthropically funded Australian organisation working on public attitudes to energy. It runs always-on digital communications at scale and needs one person who owns the question of whether the work is moving anyone, and what that costs.

We want someone who can take numbers from a dozen platforms, polls and ad accounts, work out what they actually say, and explain it so everyone else can act on it. Those numbers tell a new organisation whether its work is helping Australians get behind cheaper, cleaner energy, and where the next dollar will do the most good. The measurement system is yours to design and build from scratch.

Most Australians now get their news from social media. The conversation about the country's energy future happens on TikTok, YouTube, local Facebook groups and group chats. Our client was set up to take part in that conversation every day, working with creators and production partners to make content people choose to watch about power bills, jobs and the shift to clean energy.

The organisation is betting that steady, trustworthy content in the places people already spend their time will change how they think about energy.

The Data

Director tells us whether that's happening.

The Data Director owns measurement end to end. You set the criteria an experiment must meet before it launches, run the research to read the results, and hold the line when a good-looking engagement number is not a persuasion number. You are the independent check on the creative work.

What you will own

- Design and run the measurement system: audience definitions, baselines, reach and frequency against plan, brand-lift testing on paid activity, and monthly exposed-versus-control survey waves.




- Write the prediction and the kill criteria for every experiment before it ships, and document the read afterwards.
- Build and maintain a benchmark library of cost per qualified reach by channel, format and messenger.
- Commission polling and qualitative research to a standard specification so results from different research firms can be compared.
- Track how the major platforms distribute, price and throttle content, and advise where the next dollar goes.

What you bring

- You make sense of complicated data from many sources, and explain it plainly to people who don't read charts.
- A record of designing and finishing experiments and of killing them. Tell us about the ones you shut down and why.
- Experience in political polling or campaign measurement, commercial brand and audience measurement, or platform-side growth and analytics.
- Comfort attributing results under uncertainty, and defending directionality to a funder who wanted causality.
- You build your own tools: working SQL, Python or JavaScript, AI-assisted development, and platform APIs (Meta, YouTube, TikTok, Reddit). Quick prototypes that ship in days.
- You can tell a creative team their favourite video moved nobody, and they still want you in the next meeting.

How they work

- Five weeks' annual leave, plus a paid closedown between Christmas and Current Year.
- You set your own hours around a few fixed team times each week.
- The work is about energy policy, and some of it is politically sensitive. You'll work within clear legal and disclosure rules, and the independence of your measurement is protected.

How we will assess A performance-based interview, plus a short-paid exercise. You get a real experiment brief and supply the prediction, the kill criterion and the sample design before any data exists. Six-month probation applies, as it does to every role here.

📌 Director of Data & Analytics (Australia)
🏢 North Star Partners
📍 Australia