Job Description
Location: Geelong, VIC n
We're looking for a Social Media & Content Specialist to join a well-established Australian footwear brand with a growing global audience.
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This is a hands-on role for someone who gets social, knows good content when they see it and isn't afraid to get involved and make things happen.
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You'll be responsible for bringing the brand to life across social, from shaping the content calendar and spotting the next opportunity, to getting behind the camera and creating the content yourself.
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You'll work closely with the marketing teams in Australia and London, as well as creators, agencies and external partners.
What you'll be doing n
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Social & Content
Own the global social channels and content calendar, keeping everything relevant, engaging and on-brand
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Content Creation
Come up with ideas, film, edit and publish short-form content. You'll be involved from the initial concept right through to seeing it live.
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Paid + Organic
Work closely with the performance media agency to make sure paid and organic social work together to build awareness, drive traffic and support online sales.
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Influencer + UGC
Manage influencer, UGC and product seeding activity, working closely with the Europe Communications Manager.
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PR + Brand
Help bring the PR strategy to life across ANZ,



from events and activations to finding the right media and cultural moments for the brand.
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Performance
Keep an eye on the numbers, understand what's working and use those insights to make the content and strategy better.
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What we're looking for n
You'll have experience managing social channels and creating content, ideally with exposure to influencer, UGC or PR partnerships.
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More importantly, you'll be someone who:
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Actually loves social media and knows what's happening online
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Has a strong creative eye and knows what makes positive content
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Can confidently film, edit and produce short-form content
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Understands the relationship between social, paid media, PR and commercial results
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Has a natural feel for trends — and knows which ones are actually worth jumping on
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Is comfortable building relationships with creators, agencies and internal teams
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Can take an idea from "what if we..." to actually making it happen
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Is happy to get stuck in and do things yourself
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Is organised, proactive and comfortable juggling multiple projects
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Enjoys working as part of a busy, collaborative team
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The opportunity n
This is a chance to take ownership of a global social presence within an established Australian brand, while working across a mix of content, social, influencer, PR and brand activity.
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📌 Social Media Manager | Premium Accessories Brand | Up To $130K Plus Super! (Victoria)
🏢 Who in the Zoo Recruitment
📍 Victoria