Group Director of Sales - 1834 Hotels

About the role The Group Director of Sales is the senior portfolio sales leader responsible for translating 1834 Hotels commercial strategy into disciplined, property-level execution. This is a strategic and hands-on leadership role that directly leads priority national and strategic accounts, manages the central sales team, and partners with General Managers to build hotel-level sales plans, visible pipelines and consistent follow-up rhythms.

General

Managers remain accountable for their hotel performance, while the Group Director of Sales provides direction, coaching, challenge, intervention and portfolio leverage.

Key responsibilities

- Own, implement and monitor the portfolio sales plan, segmented by market, account, hotel and need period
- Maintain a quantified sales pipeline with clear ownership, next actions, value, probability and expected production
- Personally lead priority national and strategic accounts across corporate, government, MICE, leisure, wholesale, inbound and trade segments
- Drive recent business development and secure strategic opportunities for regional and metropolitan properties
- Act as the senior sales partner to General Managers, translating group priorities into practical hotel-level sales plans
- Chair a consistent sales cadence using pipeline reviews, account plans, need-period priorities and exception reporting
- Coach General Managers to lead sales visibly, build local networks and ensure their teams own revenue opportunities
- Lead, mentor and manage direct reports with clear objectives, regular feedback and performance development
- Set minimum sales operating rhythms, CRM standards, pipeline stages,



conversion definitions and forecast expectations
- Partner with Revenue, Distribution, Marketing, Operations and Finance to align sales activity toward profitable outcomes

About you

- Senior multi-site hotel, accommodation, tourism or closely related sales leadership experience
- Demonstrated success developing national and strategic accounts and converting complex, multi-property opportunities
- Experience leading through influence across General Managers and geographically dispersed teams
- Strong commercial acumen, including revenue quality, rate, business mix, GOP conversion and return on sales investment
- Disciplined use of CRM, pipeline management, forecasting, sales metrics and performance scorecards
- Experience developing training tools, SOPs and IT systems that support and automate manual processes
- Strong leadership, executive communication, negotiation and stakeholder-management capability
- Credibility to coach, challenge and mobilise senior operators while maintaining constructive relationships
- High autonomy, initiative and willingness to travel regularly across the portfolio

About us 1834 Hotels is an Australian white label hotel management company partnering with owners, investors, and brands to maximise performance and asset value. We provide the strategy, structure, and leadership that strengthen hotel operations and deliver measurable results. We work with independent hotels, resorts, motels, and global franchise-branded properties across 4000 keys and 50+ assets in Australia and New Zealand.

Our flexible white-label management model adapts to every ownership style, giving owners expert support while maintaining control of their brand and business.

📌 Group Director of Sales (Adelaide)
🏢 1834 Hospitality
📍 Adelaide