We’re looking for a Head of Category & Revenue Growth Management to take ownership of category strategy and revenue growth management across our Grocery portfolio. This is a newly created senior role at the centre of our commercial engine, reporting directly to the Managing Director.

You will turn scan, shopper, loyalty and competitive data into compelling, customer-first narratives that strengthen our partnerships with Woolworths, Coles, ALDI, Metcash and independent retailers. Your work will translate insight into distribution, space, margin and sustainable growth.

Success in this role will mean establishing VFB as a trusted category advisor, leading best-in-class range reviews and joint category planning, improving trade investment and promotional effectiveness, and building a faster, more data-led commercial operating rhythm.

Responsibilities

- Own and articulate VFB’s grocery category vision and strategy across coffee, water, cheese and adjacent categories;
- Lead end-to-end range reviews across Woolworths, Coles, ALDI and Metcash / independents, owning the strategy, recommendation and selling narrative;
- Build joint category plans that align VFB growth ambitions with retailer category objectives;
- Make the evidence-based case for distribution, ranging, space and assortment that grows the category and VFB share;
- Lead the revenue growth management agenda across pricing, promotional strategy and ROI, mix, trade investment, forecasting and space productivity;
- Build insight capability and embed a category and customer lens across retailer proposals and commercial decision-making;
- Lead the Senior Insights Analyst and lift category management capability across the commercial team;

What are we looking for?

- Significant senior category management experience in FMCG, ideally food and beverage;
- Strong knowledge of the Australian grocery environment, including Woolworths, Coles, ALDI, Metcash and independents;
- Proven experience leading range reviews and joint business or category planning to successful outcomes;




- Strong command of revenue growth levers, including pricing, pack-price architecture, promotions, trade investment and mix;
- Strong working knowledge of Circana / IRI, Quantium, Nielsen, scan, loyalty and shopper data;
- The ability to turn complex data into clear, persuasive and fact-based selling narratives;
- Demonstrated success influencing and delivering through cross-functional, matrixed relationships;
- Excellent strategic, analytical, commercial, communication and organisational skills;
- Tertiary qualifications and current knowledge of applicable industry best practice.

What we offer

- Complimentary catered lunch on Fridays, unlimited barista made coffee, everyday, and regular fun cultural days!
- A comprehensive remuneration package
- Less bureaucracy and greater exposure to broader business
- More responsibility and recognition for performance
- Generous staff discounts on all products
- Personal and professional growth opportunities to continue learning and developing your career
- Opportunity to make a difference and give back to the community through our involvement with multiple charities
- Work in a business with a true foodie culture partnering with some of the world’s best chefs, iconic restaurants and cafes.
- Free onsite parking at our offices in Silverwater, NSW

This is a great opportunity to join a rapid-paced, family-owned Australian business, with offices throughout Australia, USA and New Zealand. If you’d like to work in one of the most successful and dynamic, family-owned Australian businesses, apply now.

About Us

We’re a privately held, family business competing against some of the biggest multinationals in the world. We are Australia’s No. 1 Pure Coffee Company*. Since 1947, we’ve been building brands into internationally recognised household names like Vittoria Coffee, Jarlsberg Cheese and Santa Vittoria mineral water. We are a fast-moving, innovative, market-leading business with a strong entrepreneurial culture. We only look at our competitors to ensure we can act differently.

*Source: IRI Scan Data, Pure Coffee, Value Sales MAT to 26/09/26 (Dollars)

📌 Head of Category & Revenue Growth Management (Sydney)
🏢 Vittoria Food u0026 Beverage
📍 Sydney