Head of Marketing | Edikted

About the role

Shape the Australian growth of Edikted, a fast-growing global Gen Z fashion brand. You will lead the local marketing strategy, building brand awareness, cultural relevance and customer demand through social, creators, partnerships, PR and events.

This is a hands-on leadership role for a commercially minded marketer who understands fashion, moves quickly and knows how to turn brand activity into measurable growth. You will bring global campaigns to life locally, build the marketing team and lead the marketing for Edikted’s first flagship stores in Sydney and Brisbane.

Key responsibilities

- Own the Australian marketing strategy, budget and calendar, aligning brand activity with product drops, local seasons and commercial priorities
- Define how Edikted shows up locally, creating a distinctive and consistent brand presence that connects with Australian customers
- Lead social and content strategy across TikTok and the Australian contribution to Edikted’s global Instagram
- Drive influencer, creator and partnership activity that builds credibility, reaches new audiences and generates demand
- Lead PR, events and community initiatives that strengthen brand awareness and cultural relevance
- Own creative briefs, local shoots and campaign content, delivering the quality and pace required for weekly product drops
- Work closely with ecommerce to align brand campaigns with paid media, CRM and site activity,



supplying content that supports conversion and growth
- Measure marketing effectiveness through brand search, direct traffic, customer growth, engagement and commercial contribution
- Lead store launch marketing, connecting digital campaigns, local PR, events and the in-store experience
- Use AI and automation to improve content production, creative versioning and reporting
- Build and lead the marketing team, managing agencies and freelancers against clear priorities, budgets and results

About you

- Senior marketing leadership experience within fashion, ideally with a social-first or Gen Z brand
- A proven record of building a brand in a new market or launching a brand in Australia
- Strong brand strategy and commercial marketing skills, with the ability to create demand and measure its impact
- A deep understanding of Australian TikTok, Instagram, influencer and creator culture
- Solid creative judgement and experience delivering campaigns, content and partnerships at pace
- Experience working with global teams and adapting brand direction for local customers
- Confidence managing marketing budgets, setting KPIs and turning performance insights into action
- A practical, innovative approach to AI and automation that improves how the team works
- A hands-on leadership style, with the ability to build a strong team, collaborate across the business and take ownership of results

📌 Head Of Marketing (Sydney)
🏢 Fashionata
📍 Sydney