Ben Simpson & Collective Shift

Full-time | Australia-based | Supporting our expansion into the US

Two million views a month. Help shape what comes next.Collective Shift is a fast-moving Australian tech and finance startup helping people make sense of crypto through research, education and community.

Our content already generates 2 million views a month. As we scale and expand into the US, we’re looking for someone to own the next stage of our social growth.

You’ll work directly with founder Ben Simpson to grow his personal brand and lead Collective Shift’s social media strategy, with Instagram at the centre and TikTok and YouTube Shorts alongside it.

This is a role for someone who is obsessed with short-form content and loves growing brands.

Someone who sees a story, spots the angle, writes the hook and knows how to turn it into a video people watch, share and act on.

What you’ll own

- Creative strategy: build a clear direction for Ben’s personal brand and Collective Shift, adapting content for Australian and US audiences.
- Topics and trends: stay across finance, crypto, culture and platform trends. Bring fresh ideas and identify the conversations we should lead.
- Hooks and scripts: turn Ben’s insights, market developments, research and customer stories into compelling short-form scripts in his voice.
- Founder collaboration: run regular content sessions with Ben, draw out his best ideas and arrive with a clear recording plan.
- Content across the funnel: create content that attracts new audiences, builds trust and generates enquiries and booked calls.
- Production: brief and manage editors and designers, give clear creative feedback and keep work moving.




- Publishing: own the calendar, scheduling and posting across Instagram, TikTok and YouTube Shorts, including Instagram Stories and carousels.
- Performance: analyse results, test current formats and use what you learn to improve the next week’s content.

You’ll collaborate with our YouTube manager on short-form opportunities from long-form videos and The Wealth Shift Podcast.

What success looks like

We’ll measure performance through

- Monthly revenue attributed to Instagram.
- New DM conversations generated through Instagram content.
- Booked calls generated through Instagram.
- Views and audience reach across each platform.
- Engagement, particularly shares, saves, comments and meaningful replies.

You’ll work with the marketing and sales team to connect content performance with commercial results, with clear attribution and agreed targets.

Who we’re looking for

You’ve already helped grow a personal brand, education business or finance brand, either in-house or through an agency.

You can show us what you personally contributed: the strategy you developed, scripts you wrote, content you produced and results you helped achieve.

You’ll bring

- Strong Instagram expertise and an understanding of how TikTok and YouTube Shorts differ.




- A love of researching topics, writing scripts and finding fresh angles.
- Experience creating content for awareness, consideration and conversion.
- Good judgement about storytelling, pacing, hooks and calls to action.
- Experience managing editors and keeping a publishing schedule on track.
- Commercial thinking and the ability to connect content with leads and revenue.
- Strong organisation, initiative and follow-through.

Finance, investing or crypto experience is particularly valuable.

Why join us?

You’ll build on an existing audience and real momentum, with direct access to the founder and the opportunity to shape our creative direction.

There’s a constant supply of material to work with: market developments, original research, founder insights, podcast conversations and customer stories.

As Collective Shift expands into the US, your work will help introduce the business to a new audience and influence how the brand grows.

The arrangement

This is a full-time role for someone based in Australia. We’re open to discussing the working arrangement and package with the right person.

To apply

Please send

- Two or three accounts you’ve worked on, explaining your responsibilities.
- Three examples of content you personally researched, scripted or led.
- One growth case study, including the timeframe and measurable results. Leads, booked calls or revenue are especially useful.
- Your location, availability and salary expectations.
- Your LinkedIn profile and CV or portfolio.

Already working in a similar role? We welcome a confidential conversation.

📌 Head of Social & Short-Form Content (Australia)
🏢 Collective Shift
📍 Australia