We are looking for an experienced, commercially minded and hands-on Marketing & Growth Manager to lead marketing across a growing portfolio of dental, education and professional brands.

This is a diverse role with primary responsibility for developing and delivering the marketing strategy for Revive Dental and Perth Dental Implant Centre (PDIC), while also providing marketing support across additional brands and initiatives within the business.

The successful candidate will be responsible for developing and delivering the PDIC and Revive Dental marketing strategies in collaboration with the leadership team.

The role also provides marketing support to Full Arching Advanced Clinical Residencies, a professional education and clinical residency program, as well as supporting the personal brand and website's of the business's clinician/owners.

This is a genuinely hands-on role. We are looking for someone who can develop a marketing strategy and then execute it; from creating video content and social media campaigns to sending eDM and SMS campaigns, updating websites, designing marketing collateral, building a professional referral network and coordinating events as needed.

You will work closely with the Practice Manager, Treatment Coordinator, clinicians and business owners to ensure marketing activity supports both brand growth and commercial objectives.

Key responsibilities

Marketing Strategy & Brand Management

- Develop and deliver the marketing strategy for Perth Dental Implant Centre (PDIC), including annual planning, campaign development, channel strategy, content planning and performance measurement.
- Develop and deliver the marketing strategy for Revive Dental, working closely with the leadership team to support patient growth, brand awareness and business objectives.
- Translate business objectives into practical, measurable marketing plans and campaigns.
- Manage marketing priorities, budgets, timelines and external suppliers.
- Monitor campaign and channel performance and use data and insights to continually improve marketing effectiveness.
- Maintain clear and consistent branding across all marketing activity.
- Provide marketing support across additional brands and business initiatives, including Full Arching Advanced Clinical Residencies and the personal brand and website of a clinician/owner.

Digital Marketing & Social Media

- Assist in developing, managing and optimising paid social media advertising campaigns with the digital agency.
- Plan and deliver social media strategies and content calendars across PDIC and Revive Dental.
- Create and publish engaging content across social channels.
- Assist in developing short-form video content, including filming, editing and production of Reels and other social content.
- Identify opportunities to grow reach, engagement, enquiries and conversions through digital channels.
- Monitor campaign performance and make recommendations based on data.

Email & SMS Marketing

- Develop and manage regular email marketing campaigns and quarterly eNewsletters across patient audiences.
- Plan, write, build, schedule and report on email campaigns.
- Develop and manage SMS marketing campaigns.
- Segment databases and tailor communications to different audiences and stages of the patient journey.
- Develop automated and targeted communications where appropriate.
- Analyse campaign performance and continually improve engagement and conversion.

Website Management & SEO

- Manage day-to-day website updates across Revive Dental, PDIC and other relevant business websites.




- Create and update website content, landing pages, treatment pages, blogs and campaign pages.
- Work with external suppliers and the digital agency where required.
- Identify opportunities to improve website user experience, search visibility and conversion.
- Ensure websites remain current, aligned with brand and comply with AHPRA advertising guidelines.
- Provide ongoing marketing support for the clinician/owner's personal brand and website.

Content Creation & Graphic Design This role requires someone who is comfortable creating content themselves, not simply briefing an external agency.

- Create photography and video content within the practices.
- Film and edit short-form video content for social media and digital campaigns.
- Develop design assets for digital and print.
- Design social media assets, advertising creative, brochures, flyers, presentations, signage and other collateral.
- Develop educational content for patients that builds trust and demonstrates clinical expertise.

B2B Referral Network & Business Development A key focus of this role will be developing a qualified referral network for high-value treatment.

- Develop and implement a B2B referral marketing strategy.
- Identify and build relationships with relevant allied health professionals, local providers and other referral partners.
- Develop referral resources, communications and engagement initiatives.
- Create a structured referral pathway to bring appropriate high-value treatment referrals in-house.
- Track referral activity and identify opportunities to grow referral-generated enquiries and treatment.
- Work closely with clinicians and the Treatment Coordinator to ensure referral opportunities are effectively managed.

Sales & Patient Conversion The Marketing & Growth Manager will work closely with the Practice Manager and Treatment Coordinator to support the development and delivery of the practices' sales and conversion strategy.

This includes

- Identifying opportunities to improve enquiry handling and follow-up.
- Supporting strategies to increase treatment conversion.
- Using patient data to identify opportunities across the patient journey.
- Developing campaigns and communications that support high-value treatment conversion.
- Working collaboratively with the Clinicians, Practice Manager, Treatment Coordinator and digital agencies to align marketing activity with commercial objectives.
- Identifying opportunities to improve the patient experience from initial enquiry through to treatment.

Education, Events & Additional Brands The business has an expanding professional education and clinical training portfolio, including Full Arching Advanced Clinical Residencies. The Marketing & Growth Manager will provide light marketing support for these initiatives, including:

- Supporting content creation and digital promotion.
- Supporting website and landing page updates.
- Developing marketing collateral and promotional materials as needed.
- Identifying opportunities to increase awareness and engagement within the professional dental community.





The role will also provide marketing support for the personal brand of one of the clinician/owners, including management and development of their website, digital presence and supporting content. Events, Sponsorship & Partnerships

- Research and identify relevant sponsorship and partnership opportunities.
- Develop and manage sponsorship initiatives that align with brand and business objectives.
- Coordinate marketing activity for patient and professional events.
- Manage event communications, promotional materials and digital campaigns.
- Identify opportunities to increase the brands' profile within the local community and professional dental sector.

Organisational Improvement We are looking for someone who doesn't simply execute existing marketing activity but looks for ways to improve how we operate.

- Review marketing and customer processes and recommend improvements.
- Identify opportunities to improve systems, reporting, data use and customer journeys.
- Support projects designed to improve marketing effectiveness, patient experience and business performance.
- Work collaboratively with operational and clinical teams to research and identify opportunities for organisational and process improvements.

About you You are a strategic thinker who is equally comfortable with hands-on work.

You will ideally have

- A tertiary qualification in Marketing, Communications or a related discipline.
- Demonstrated experience developing and delivering marketing strategies.
- Experience managing paid social media advertising.
- Proven experience creating video content, including filming and editing for professional services.
- Experience managing email and SMS marketing campaigns.
- Experience managing and editing WordPress websites.
- Experience using Canva for graphic design and producing digital and print assets.
- Excellent copywriting and communication skills.
- Experience with CRM, database or marketing automation platforms.
- Strong analytical skills and the ability to use data to inform marketing decisions.
- The ability to manage multiple brands, projects and competing priorities.
- Strong stakeholder management skills and the confidence to work with clinicians, business owners and operational teams.
- A proactive approach, with the ability to identify opportunities and take ownership of delivering them.

Someone with healthcare or dental experience will be highly regarded. Why join us?

This is an opportunity to take genuine ownership of sales and marketing across a diverse and growing portfolio of brands.

You will have the opportunity to:

- Own and drive the marketing strategy for Perth Dental Implant Centre.
- Develop and deliver the marketing strategy for Revive Dental.
- Work alongside experienced clinicians and business owners.
- Develop a B2B referral network for high-value treatments.
- Influence sales and patient conversion strategy.
- Work across the full spectrum of the marketing mix including strategy, digital marketing, social media, content, video, CRM, websites, events and partnerships.
- Identify and implement improvements across the organisation.
- Have free-reign to test ideas, identify opportunities and make a measurable commercial impact.

The person we're looking for We're looking for someone who can think strategically, work independently and get things done.

If you're the kind of marketer who enjoys developing the strategy and picking up the camera, creating the Reel, building the email campaign, updating the website, analysing the campaign results and then figuring out what to do next, we'd love to hear from you.

📌 Marketing & Growth Manager (Applecross)
🏢 Perth Dental Implant Centre
📍 Applecross