Social-first agency WE THE PEOPLE is looking for an enthusiastic Media Specialist to join our growing team in Melbourne.

WE THE PEOPLE is a social-first agency helping brands to Own The Moment. We believe that to conquer attention on social & digital platforms today, brands need to find the right mix of speed, culture & creativity to shape behaviour. We have offices in Melbourne, Sydney & Auckland and count ourselves lucky to be working with some of Australia's leading brands such as Jetstar, Target, Amazon, Cobram Estate & Berocca.

About the Role

As a Paid Media & Optimisation Specialist, you'll be responsible for the hands-on execution, daily optimisation, and reporting of high-impact paid media campaigns across both digital and traditional channels. Working alongside our Media Activation Lead and cross-functional teams, you'll bring an analytical mindset to dive into performance data, negotiate rates, manage technical trafficking, and turn complex insights into commercial growth for our client partners.

In this role, you’ll be…

- Executing media buys across digital platforms (Meta, Google, TikTok, DSPs like DV360/Trade Desk/Amazon) and traditional media channels.
- Managing technical trafficking end-to-end, including tracking pixels, UTM parameters, and tagging creative assets across digital and traditional specs.
- Support building media plans, including working with publishers/vendors to secure rates & responses to briefs.
- Hands-on in the platform, daily tweaking bids, refining audiences, and running A/B testing hypotheses to consistently beat benchmarks.
- Building weekly performance reports that analyse both media and creative results to provide clear recommendations and next steps.
- Confidently presenting media plans,



performance insights, optimisations, and campaign results directly to client partners.

You’ll be bringing to the table...

- 4+ years of experience planning and activating media campaigns, ideally within a media agency setting.
- Hands-on experience executing both digital (paid social/programmatic) and traditional media campaigns.
- High data competence and analytical curiosity to independently uncover performance correlations.
- A strong understanding of how creative and media integrate to drive overall campaign success.
- Strong commercial acumen and financial accuracy when managing budgets, scope, and campaign bookings.
- Exceptional written and verbal communication skills with the confidence to present strategic thinking persuasively.
- Experience activating regional campaigns across both Australia and New Zealand will be viewed favourably

What we offer you...

- A fun and energetic workplace full of passionate, creative people.
- Based in our Collingwood office.
- Flexible working arrangements; we’re not just about the 9 – 5 and offer flexibility in the ways we work.
- Opportunity to grow your career through career development and up-skill opportunities at We The People.
- The chance to build your career in our growing team.

This is a full-time role in Melbourne. You must have the legal right to live/work in Australia.

How to Apply To apply, please follow the 'Apply Now' link and share with us your resume, a cover letter explaining why you think you’d be a great fit for this position and a link to your folio. Please direct any questions to [email protected].

Please Note: To be considered for this role, you must be based in Melbourne and have the right to live and work in Australia.

📌 Media Specialist (Melbourne)
🏢 We The People
📍 Melbourne