COMPANY OVERVIEW

Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province, China. Chery has been built upon the philosophy of independent innovation, developing a complete technology and product R&D; system, producing several award-winning car models.

Chery products are exported to more than 80 countries and regions in the world. Chery auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So far, more than 7 million units have been sold, making Chery the first Chinese automobile to achieve this sales milestone and ranks No. 1 in China for 15 years in a row.

With global R&D; centres in China, Silicon Valley, USA and Europe, the company has established 14 productions across China, and other markets. Chery currently has 16,721 employees, among whom 3,500 are R&D; staff.

The Chery Australia subsidiary was established three years ago, with offices in Sydney and are continuing to build a team of experts to drive innovation and disrupt the market.

BUSINESS UNIT OVERVIEW

FREELANDER is an all-new vehicle brand created through Chery Jaguar Land Rover (CJLR), the established 50:50 joint venture between Jaguar Land Rover (JLR) and Chery Automobile Co., Ltd. In June 2024, JLR and Chery signed a Letter of Intent to license the Freelander name — first introduced by Land Rover in 1997 — to CJLR, reviving it as an independent brand built for the next era of electrification.

Freelander operates as its own dedicated portfolio, separate from both Chery's existing line-up and JLR's luxury House of Brands. Vehicles are engineered and manufactured at CJLR's Changshu facility in China, combining Chery's electric vehicle architecture and manufacturing scale with design input from both Chery and JLR creative teams.

The brand's first model, the Freelander 8, was previewed as the Concept 97 in March 2026 and unveiled in production form in April 2026. It is a full-size SUV offered with plug-in hybrid (PHEV), battery-electric (BEV) and extended-range electric (EREV) powertrain options. Freelander launched initially into China's mainstream new-energy vehicle (NEV)



market through a dedicated retail network, with confirmed plans for global expansion including testing and market entry in Australia.

For Chery Motor Australia, Freelander represents a new growth pillar: a distinct, purpose-built brand bringing next-generation electrified SUVs to the Australian market alongside Chery's existing range.

POSITION OVERVIEW The National Marketing Manager is responsible for building and executing FREELANDER marketing strategy and program in Australia from the ground up.

This is a rare opportunity to establish a brand's entire marketing infrastructure from media agency selection and campaign development to digital presence, partnerships, and retail activation in the lead-up to a national launch in early 2027.

Reporting to the Head of Brand, this role sits at the intersection of brand strategy and commercial execution, requiring equal parts creative judgment and performance discipline.

REPORTS TO

Head of Brand

DIRECT REPORTS

N/A (However as the growth of the brand continues through 2027 it is expected that the role will have a Brand and Social media specialist, Retail specialist and CX specialist)

KEY WORKING RELATIONSHIPS

- Chery & FREELANDER leadership teams
- Chery and FREELANDER HQ team based in both Sydney and Wuhu

- Agency partners
- Adjacent marketing teams from other Chery brands

- Dealer partner marketing teams

KEY RESPONSIBILTITIES

- Lead the development and execution of FREELANDER's national marketing strategy across all channels, from brand awareness through to conversion
- Own the media agency relationship, working alongside the Head of Brand to manage the process and oversee ongoing agency performance and accountability




- Develop and manage the annual marketing calendar, campaign briefs, and go-to-market plans aligned to the Q2 2027 launch timeline
- Drive digital marketing strategy including SEO, SEM, paid social, CRM, and the FREELANDER website experience
- Manage brand partnerships, sponsorships, and lifestyle collaborations that build cultural relevance with FREELANDER's target personas
- Lead retail marketing programs in partnership with the dealer network, ensuring consistent brand standards across all customer touchpoints
- Oversee content development including film, photography, social, and editorial — in collaboration with creative and production partners
- Establish marketing performance frameworks, including KPIs, reporting cadence, and attribution methodology
- Manage the national marketing budget with rigour, ensuring investment is allocated to the highest-impact activities

REQUIREMENTS The ideal candidate brings deep experience in automotive or franchise marketing management with strong commercial acumen, and the credibility to engage senior decision-makers within dealer groups. Experience working with new market entrants or emerging automotive brands will be highly regarded.

Other requirements are

- Minimum 8–10 years of marketing experience, with significant time spent in automotive, premium consumer goods, or a comparably complex launch environment
- Demonstrated experience managing media agencies and integrated campaign delivery performance channels
- Strong understanding of the Australian media landscape, digital marketing ecosystem, and premium consumer behaviour
- Proven ability to build marketing capability and infrastructure in a rapid-moving, resource-constrained environment
- Experience working with or launching new brands in the Australian market will be highly regarded
- Exceptional stakeholder management skills, including the ability to work effectively with international parent company stakeholders
- Tertiary qualification in marketing, communications, or a related discipline

📌 National Marketing Manager (Melbourne)
🏢 Chery Motor Australia
📍 Melbourne