The opportunity
Delaware North Australia is seeking a full-time Marketing Specialist, Paid Media to join our Head Office team in Docklands, Melbourne.
This is an exciting prospect for a data-driven digital marketer who thrives on delivering measurable results.
Working across a diverse portfolio of iconic destinations, venues and experiences, you'll lead integrated digital marketing initiatives spanning paid search, paid social, SEO and organic social, helping connect customers with unforgettable experiences while driving revenue, bookings and business growth.
If you're passionate about performance marketing, love turning data into action, and want to make an impact across a portfolio few organisations can offer, we'd love to hear from you.
What we offer
Opportunity for flexible working with hybrid office days
Complimentary parking available
Newly created position
Join a collaborative marketing team where innovation and new ideas are encouraged
Grow your career within a global hospitality and entertainment organisation
What you will do?
Develop and execute integrated digital marketing strategies across paid search, paid social, SEO and organic social channels
Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising to maximise traffic, engagement and revenue
Execute high-performing paid social campaigns across platforms including Meta, LinkedIn and TikTok




Drive SEO initiatives including keyword research, content optimisation, technical SEO and local search strategies
Monitor campaign performance and identify opportunities to improve return on investment, conversion rates and customer acquisition
Build audience targeting, remarketing and segmentation strategies that support business growth
Develop meaningful reporting and dashboards that provide actionable insights and recommendations
Partner with creative, analytics, web and agency teams to improve campaign effectiveness and landing page performance
More about you
Experienced in paid media, digital marketing, performance marketing with proven success delivering measurable business results
Experience managing digital campaigns across multiple brands, properties or customer segments within hospitality, tourism, travel, entertainment, retail or other consumer-focused industries
Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics, Google Search Console and Meta Business Manager
Experience across SEO, technical SEO, local search optimisation and audience targeting strategies
Strong analytical capability with the ability to turn data into insights and business recommendations
A commercial mindset with a passion for performance, optimisation and continuous improvement
Bachelor's degree in Marketing, Business or a related field (preferred)

📌 Marketing Specialist Paid Media, Head Office (Melbourne)
🏢 Delaware North
📍 Melbourne