Are you equally comfortable developing creative ideas and analysing performance data? Our client is a leading iconic ecommerce consumer brand now looking to hire a performance leader as Performance & Creative Strategist.

Scope of the role

This is an opportunity to shape paid advertising creative and growth strategy for a consumer-focused ecommerce business. You’ll use customer insights, campaign results and commercial data to identify new opportunities, develop compelling advertising concepts and improve marketing performance.

Working closely with creative and paid media specialists, you’ll help turn promising ideas into structured experiments, understand what resonates with customers and build a continuous cycle of testing and improvement.

The Performance & Creative Strategist will connect customer psychology, creative development and paid media performance to deliver more effective campaigns and support sustainable commercial growth.

Role Highlights

- Develop creative strategies for paid social campaigns, identifying fresh concepts, hooks, audience segments and messaging opportunities.
- Translate customer research and performance insights into actionable briefs for designers, editors and content creators.
- Plan and manage creative testing cycles, setting priorities and maintaining a clear roadmap of experiments.
- Analyse advertising results to identify opportunities to scale successful concepts, refine underperforming assets and address creative fatigue.




- Partner with paid media specialists to improve campaign effectiveness, customer acquisition, retention and customer lifetime value.

You Will Need

- Strong knowledge of performance marketing, creative strategy and customer psychology, with an understanding of what motivates purchasing decisions.
- Hands-on experience with paid social advertising, particularly Meta campaigns, and the ability to connect creative choices with campaign outcomes.
- Confidence interpreting ecommerce and advertising metrics, including CAC, MER, ROAS, conversion rate and average order value.
- Experience developing clear creative briefs, coordinating creative workflows and managing structured testing programmes.
- Solid analytical, creative and commercial judgement, with the ability to turn complex data into practical recommendations and compelling marketing ideas.

Why You’ll Love It
- Influence creative direction and growth strategy, with ownership of testing priorities and new campaign ideas.
- Combine analytical thinking and creative problem-solving in a role that connects multiple disciplines.
- Work closely with creative, performance marketing and commercial specialists.
- Use customer research and campaign insights to shape decisions and see the impact of your work.
- Develop your expertise in performance creative, experimentation and ecommerce growth within a commercially focused environment.

This is a senior position, well remunerated with a very exciting D2C consumer brand. Fully remote opportunity.

📌 Performance & Creative Strategist (Australia)
🏢 DMCG Global
📍 Australia