Job Description
**** - Melbourne, Building 3A, 650 Church Street, Richmond, Victoria Australia **** - Shaw Contract (Australia - Sydney), Suite 48, Jones Bay Wharf, ***** Pirrama Road, Pyrmont, NSW, **** n
Full time
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Job Title n
Digital & Brand Marketing Strategist – COREtec Floors
Position Overview n
In ****, COREtec® sparked a revolution in the world of hard flooring. What makes us different? A 100% waterproof core and a durable cork underlay. A current category of high‐quality multilayer flooring was born: COREtec®. We're the original — and you can feel it. Today, COREtec is part of Shaw Industries, a global Berkshire Hathaway flooring group, and this is your opportunity to help grow an established international brand as it expands across the Australian and New Zealand markets.
Responsibilities n
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Brand Building & Awareness: Own COREtec's brand and awareness across ANZ, with a strong emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
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Social & Paid Digital: Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost‐effective, tightly targeted ads rather than broad spend.
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Audience Targeting & Data: Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
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Content Creation: Produce and adapt on‐brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
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Campaign & Retail Display Rollout: Plan and project‐manage in‐market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales‐training windows so everything lands on time. You'll partner with the sales team, including a Sydney‐based colleague, on execution.
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Agency, Reporting & Stakeholders: Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership — operating independently with a regular check‐in cadence with the ANZ lead.




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Requirements n
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Experience: Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
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Digital Skills: Proven hands‐on experience across social media, email marketing, and paid digital advertising (Meta, Google).
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Content & Creative: Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints.
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Communication: Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
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Tools: Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
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Education: Bachelor's degree in Marketing or a related field, or equivalent hands‐on experience.
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Location: Based in Melbourne or Sydney, with the right to work in Australia.
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Highly Preferred Experiences n
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A track record running cost‐effective, targeted B2B social campaigns (TikTok, Instagram, Facebook) aimed at trade and builder audiences.
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Data‐savvy — sourcing, segmenting, and using audience data to build and optimise targeted campaigns.
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Project‐management strength — coordinating multi‐market campaign and retail‐display rollouts, including international supply timing and installation scheduling.
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A self‐starter who thrives with autonomy and light direction, comfortable owning a marketing function largely solo with agency support.
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Video and photography content creation for social (e.g., Premiere Pro).
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Experience in flooring or building materials, or adapting global brand guidelines to local markets.
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A genuinely digital‐first background — adjacent fields welcome (data/analytics, agency, or tech)



with a strong portfolio to show for it.
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Work Shift n
Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.
A history of success, a future of possibility n
Founded in ****, Shaw Industries' leadership has been built on a history of success. Over time, our products have expanded, the customers we serve have been broadened, and the technology we use has advanced, but our vision to create a better future remains the same. Exceeding our customers' expectations for quality, service and performance is at the heart of our business.
Global Flooring Provider n
Shaw Industries Group Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide.
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Learn more (Company-Profile)
Operational Excellence n
Our manufacturing operations and integrated supply chain deliver a broad array of products to meet diverse needs across residential and commercial markets throughout the world.
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Learn more (Our-
Operations/Manufacturing)
Award Winning n
The success of our company and the success of our associates go hand‐in‐hand. We are consistently awarded as an employer of choice, community partner, and leader in design and innovation.
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Learn more (Company-Profile/Awards)
We Sustain Human Ability n
At Shaw, sustainability means sustaining human ability in all of our products and processes. We ask ourselves "how can we minimize our impact on the environment and maximize human potential?"
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Impact/Sustainability)
Community Partner n
From civic involvement and philanthropic giving to volunteerism and future workforce development, our company and associates leverage our combined passions and expertise in addressing community needs, collaboratively.
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Learn More (Our-Impact/Community-%281%29)
In The News n
There is always something new and exciting happening at Shaw. Check out our news page to read our recent press releases, company blog posts, sustainability reports and more!
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Learn More (Newsroom)
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#J-*****-Ljbffr

📌 Digital & Brand Marketing Strategist - Coretec Floors (Richmond)
🏢 Shawfloorscareers
📍 Richmond