Job Description
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Join to apply for the
Brand Activation Manager
role at
Sharp & Carter
About Miele n
Miele is a globally trusted premium brand, renowned for its commitment to quality, innovation and timeless design. With over a century of heritage and a reputation for excellence, Miele continues to set the benchmark in customer satisfaction and product performance. At Miele Australia, we invest in our people and foster a collaborative, high-performance culture focused on continuous improvement.
Why This Role? n
This is an exciting opportunity to join Miele Australia in a pivotal Brand Activation role, responsible for delivering best-in-class brand and customer activations across retail, trade, and digital channels.
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You will play a key role in strengthening Miele's brand health, improving activation ROI and positioning Miele as a best-in-class partner for retail and trade. Working cross-functionally with Brand, Category, Sales and Media teams, this role offers strong visibility and the opportunity to make a meaningful commercial impact.
What You'll Be Doing n
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Plan, develop and execute national brand and customer activation strategies across retail, online and trade channels
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Lead end-to-end activation delivery including briefing, creative development, budget management, execution and post-campaign analysis
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Partner with Category and Sales teams to build tailored activation plans aligned to customer strategies
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Deliver compelling consumer experiences through campaigns, events, partnerships and digital activations
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Manage the activation calendar, ensuring alignment with brand guidelines and national objectives
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Monitor market trends,



competitor activity and consumer behaviour to inform activation strategy
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Own activation budgets including forecasting, ROI tracking, PO management and invoice reconciliation
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Measure and report on performance, generating insights and recommendations to optimise future activity
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What We're Looking For n
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Experience in brand activation, shopper marketing or integrated marketing ideally within FMCG, retail or consumer goods
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Strong commercial acumen with the ability to link brand activity to sales performance and ROI
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Proven experience delivering campaigns end-to-end with multiple stakeholders
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Strong analytical capability with confidence working with data and performance metrics
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Collaborative communicator with the ability to influence cross-functionally
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What's in it for you? n
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Exposure to a full-suite marketing function within a globally recognised brand.
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A supportive and team-oriented culture that champions learning and development.
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Hybrid flexibility, career progression pathways, and a chance to grow within a values-driven business.
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Join a values-led business where innovation, quality and people matter. This is more than a job, it's an opportunity to make a mark on an iconic brand.
Next Steps n
If you're ready to take on an exciting challenge and contribute to a sustainable future, we'd love to hear from you!
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For a confidential discussion, please contact Dominic Roy or Giorgio Xindaras. For applications, however, please submit these via the link.
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Please note that all direct and third-party applications will be forwarded to Sharp & Carter for consideration.
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📌 Brand Activation Manager (Melbourne)
🏢 Sharp & Carter
📍 Melbourne