Job Description
Shape media strategy for some of Australia's most recognised beverage brands. 14-month FTC.
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Shape the media strategy behind some of Australia's most recognised beverage brands.
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Reporting to the Head of Media & Digital Connections, the Senior Manager, Media will lead the development of integrated, data driven media strategies that strengthen brand visibility and support business growth.
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Working across digital and traditional channels, you will connect consumer insights, creative thinking and commercial priorities to deliver effective media investment and market leading campaigns.
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Please note, this role is a parental leave cover and will be offered as a 14M fixed term contract.
Key
Responsibilities:n
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Develop and lead an integrated media strategy aligned with brand and business priorities.
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Guide data driven media planning across digital, programmatic and traditional channels.
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Champion effective measurement and reporting to strengthen media investment decisions and campaign performance.
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Build trusted partnerships with media agencies, publishers, technology partners and industry stakeholders.
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Represent media within senior leadership forums and embed media planning into annual business cycles.
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Lead and develop a high performing media team while building media capability across Marketing.
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About You:n
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10+ years' experience across media, marketing, commercial or agency environments.
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Strong knowledge of integrated media planning across digital and traditional channels.
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Proven ability to translate consumer insights, market trends and performance data into explicit strategic direction.
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Commercial and financial acumen, with confidence evaluating media investment and business outcomes.
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A team-oriented leadership style with the ability to engage and influence senior stakeholders, agencies and cross functional teams.
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Experience working within a large, complex organisation, ideally in FMCG, beverages or a related consumer industry.
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At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you'll find Asahi is a place where talent is nurtured and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.
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📌 Senior Manager, Media (Melbourne)
🏢 Asahi Beverages Group
📍 Melbourne