About the role

You are a hands-on Marketing Coordinator – Content & Digital working across Gotcha Fresh Tea and YOVIE. This is not a role where you simply brief agencies and wait for the work to come back. You will enjoy creating, coming up with ideas, picking up a phone or camera, shooting, editing, publishing, testing and learning from results. You may be a recent marketing graduate with a strong creative portfolio, or an early-career marketer ready to take on more responsibility.

Key responsibilities
Film and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts and other digital channels
Create photos, stories and social content across both brands
Write captions, hooks and marketing copy that fit each brand's personality
Regularly visit stores to capture products, customers, staff, launches and events
Identify trends and quickly turn relevant ideas into branded content
Help plan and manage the social media content calendar
Publish consistently across key platforms
Help manage community engagement and customer interaction
Support product launches, seasonal campaigns, promotions and local-store marketing
Monitor social media and campaign performance and track engagement, reach, traffic and campaign results

About you
A genuine interest in social media, content,



digital marketing and consumer brands
Confidence shooting and editing short-form video
A strong eye for visual content and branding
Valuable written English and the ability to write straightforward, engaging marketing copy
Experience with tools such as CapCut, Canva, Adobe Creative Cloud or similar
Strong familiarity with Instagram, TikTok and short-form video trends
Good organisation and the ability to manage multiple tasks and deadlines
The confidence to work independently while also taking direction and feedback
A willingness to spend time in stores rather than doing everything from behind a desk
A practical, positive attitude and solid follow-through

About us Gotcha Fresh Tea is an Australian-born bubble tea brand offering freshly brewed tea, bold flavours and a distinctive customer experience across Australia and international markets. YOVIE brings frozen yoghurt, matcha and colourful build-your-own creations together in a fun, highly visual customer experience. Across both brands, there is no shortage of content opportunities — new drinks, matcha, frozen yoghurt, toppings, product launches, customer reactions, store openings, franchise stories, events and everyday moments worth sharing.

📌 Marketing Coordinator – Content & Digital Mulgrave
🏢 EFC Group Australia
📍 Mulgrave