Lely is a global leader in automated milking systems and dairy automation. A family-owned company with their head office in The Netherlands. The vision of Lely is to create a sustainable, profitable, and enjoyable future in farming. Lely Australia is looking for a Senior Marketing Specialist who will be responsible for the development, coordination, and implementation of all marketing activities within Cluster Oceania covering Australia and Recent Zealand. With your expertise we will achieve maximum market opportunity and customer satisfaction. You will ensure that marketing plans meet the Lely required standard for pricing and promotion and is in line with the Lely positive and services.

Key responsibilities
Advice management and distributors on advertising strategies and campaigns to actively and effectively promote Lely goods and services
Stimulates the use of CRM, monitors conversion, measures impact of campaigns
Advice on the use of corporate marketing tools, monitors branding and Lely corporate identity according to corporate guidelines
Research market potential and collect data for recent Lely goods and services
Coordinating,



scheduling and development of advertising campaigns with the budget constraints
Create and recommend optimization of digital content, search engines, social media websites
Support and grow the Lely brand and business for goods and services
Generate leads by organizing advertising policies and campaigns (on- and offline)
Perform and analyse market and customer research
Monitor and report marketing plans/actual performance in close collaboration with Cluster Management

About you
Bachelor of Marketing or equivalent tertiary education
At least 5 years solid and relevant marketing experience in automated milking systems industry
Excellent verbal and written communication skills
Valid Australian working visa, candidates outside Australia will not be considered.
Able to travel within Australia and Internationally

About us

Lely is a global leader in automated milking systems and dairy automation. A family-owned company with their head office in The Netherlands. The vision of Lely is to create a sustainable, profitable, and enjoyable future in farming.
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📌 Senior Marketing Specialist Melbourne
🏢 Lely Australia
📍 Melbourne