The Brand

Established in 1938, Oroton has evolved over the decades to be a modern lifestyle brand, synonymous with craftsmanship, accessible luxury and a unique Australian sense of beauty. We are inspired by our purpose of creating accessible modern luxury for real life and sharing it with the world. This year we are celebrating 88 years of heritage and we are in an exciting chapter of growth and reinvention.

About the role

We’re looking for a strategic and culturally connected Social Media Manager to lead Oroton’s organic social media and talent strategy across Boutique and Outlet channels.

Reporting to the General Manager – Marketing, you’ll own our social strategy across Meta, TikTok and YouTube, lead influencer and creator partnerships, manage the social and talent budget, and mentor our Social Media & Talent Executive. Working closely with Brand, PR, Digital, Retail and E-Commerce teams, you’ll ensure Oroton shows up in a way that’s both culturally relevant and commercially impactful.

This is a permanent, full-time role based in our Sydney Support Office.

Key responsibilities:

- Lead Oroton’s organic social media strategy across Meta, TikTok, YouTube and emerging platforms.
- Own the social content calendar, aligned to campaigns, product launches and key retail moments.
- Oversee content creation and ensure all activity reflects Oroton’s brand, heritage and tone of voice.
- Identify and leverage relevant cultural trends and social opportunities.
- Develop and execute Oroton’s influencer and creator strategy.
- Lead talent partnerships, negotiations and budget management.
- Mentor and develop the Social Media & Talent Executive.
- Collaborate with Marketing, PR, Retail, Digital and E-Commerce teams to deliver integrated campaigns.




- Monitor performance across social and influencer activity and use insights to inform future strategy.

What we are looking for:

- 5+ years’ experience in social media, content, influencer or talent management, ideally within a premium fashion, beauty or lifestyle brand.
- Demonstrated experience developing and executing social media strategy across Meta, TikTok and YouTube.
- Strong understanding of social trends, content performance and cultural relevance.
- Experience managing influencer and talent partnerships, including contract negotiation.
- Leadership experience or readiness to step into a people leadership role.
- Strong stakeholder management, communication and commercial acumen.
- A proactive, organised and collaborative approach to work.

Benefits & Culture

In joining Oroton, you will be joining a group of talented, fun and supportive individuals who are all committed to their craft and to enduring success of our iconic Australian brand. You will also enjoy:

- Enjoy our hybrid working policy for a adaptable approach to work
- Additional leave policy of 4 recharge days per year, on top of annual leave entitlements
- Birthday leave
- Learning & development opportunities, with internal promotions as a priority
- Generous product discounts and lifestyle benefits (fitness membership discounts, salary packaging options + more!)
- 12 weeks Paid Parental Leave for eligible permanent employees
- Access to our Employee Assistance Program and well-being initiatives

This is an exciting opportunity to shape the social and talent strategy of one of Australia’s most recognised fashion brands. Apply now to join the World of Oroton.

Only applicants with full Australian working rights will be considered for this opportunity.

📌 Social Media Manager (Sydney)
🏢 Oroton
📍 Sydney