Are you the person who can transform our CRM from "just another system" into a tool that sales teams genuinely value?

At Hampshire Villages , we are growing and strengthening our national Villages sales operations, and we are looking for a hands-on CRM Specialist - Homes Sales to help our teams get the most from HubSpot.

This is not simply a CRM administration role. You will work closely with Village Managers, Sales Managers, Marketing and the Sales Leadership to improve how leads are managed, strengthen pipeline visibility and embed consistent sales practices across our village portfolio.

You will be the go-to person for HubSpot, combining system knowledge with a practical understanding of how sales teams operate. From improving workflows and dashboards to coaching users and turning sales data into meaningful insights, you will help make our CRM simpler, smarter and more effective.

Reporting to the Sales Director, this role supports sales operations across our growing Villages portfolio.

KEY RESPONSIBILITIES WILL INCLUDE

You will take ownership of the day-to-day effectiveness, adoption and continuous improvement of HubSpot across our Villages sales network.

You will:

- Manage and optimise HubSpot, including user access, deal stages, workflows, dashboards, reporting and data quality for practical, clearer visibility
- Partner with sales leaders and operational teams to improve lead management, enquiry handling and pipeline progression
- Deliver engaging onboarding, coaching and refresher training for Village Managers, Sales Managers and sales support employees
- Act as the first point of contact for HubSpot support, troubleshooting and user guidance
- Improve CRM adoption by making processes clear, practical and relevant to the people using them
- Monitor data quality, overdue activities, incomplete records and compliance with agreed sales processes and translate that into practical insights and recommendations or improvements.
- Identify opportunities to simplify workflows,



automate manual tasks and improve the customer journey
- Support new village acquisitions, business integrations and sales initiatives requiring CRM setup or enhancement

ABOUT YOU

You are a practical sales enabler who understands that a CRM only delivers value when people use it consistently and can see how it helps them succeed.

You enjoy working at the intersection of systems, sales, data and people . You can build a dashboard, improve a workflow, coach a hesitant user and have a commercially focused conversation with senior sales stakeholders.

You are likely to bring:

- 3 to 5 years' experience in CRM management, sales operations, sales enablement or a related role
- Strong hands-on experience using HubSpot , or deep experience with a comparable CRM platform where you have configured workflows, built reports etc
- A sound understanding of sales pipelines, lead management, customer journeys and conversion activity
- Confidence training and supporting geographically dispersed or remote sales teams online or in person by providing straightforward, practical processes.
- Strong analytical and reporting capability, with excellent attention to data accuracy
- A proactive and solutions-focused approach to improving sales effectiveness
- Strong communication, influencing and stakeholder management skills
- The ability to manage competing priorities and follow improvements through to implementation
- Advanced Microsoft Office skills

Experience supporting multisite sales teams, property, retirement living, residential communities or a similar customer-focused environment would be highly regarded, but it is not essential.

WHY JOIN HAMPSHIRE VILLAGES?

- A national role with the opportunity to influence how our Villages sales teams operate
- The opportunity to work across Sales, Marketing, Operations and Technology
- Supportive and well-established team environment
- Access to a complimentary Employee Assistance Program
- 50% accommodation discount across Hampshire-owned holiday and tourist parks

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📌 CRM Sales Specialist (Home Sales) (Sydney)
🏢 Hampshire Property Group
📍 Sydney