Sydney Olympic Park, New South Wales 2127, Australia

Full-time Contract Associate

Description

Social Media Producer - Maternity Cover (12 months fixed term)

Run the feed that fuels Australia's off-grid addiction.

This isn't about sitting in an office scheduling corporate graphics three weeks in advance. This isn't about generic stock images.

And it's definitely not for someone who just scrolls without understanding what actually stops people in their tracks.

At 4WD Supacentre, home of Adventure Kings, we're building Australia's biggest and most active outdoor content community. To keep leading the pack, we need a fast-moving, highly creative Social Media Producer who knows how to spot trends, build an unstoppable community, and turn 4WDing, camping, and off-grid passion into high-converting, viral content across every major feed.

Why This Role Is Different

You won't just be a "page admin." You'll be:

- The heartbeat of our digital community across Facebook, Instagram, TikTok, YouTube Shorts, and emerging platforms.
- The creative engine turning product launches, track trips, customer builds, and outdoor banter into scroll-stopping social content.
- The trend authority who understands algorithm shifts and knows how to jump on viral moments before they pass.

What You'll Actually Be Doing

- Plan and execute the daily content calendar across TikTok, Instagram (Reels & Stories), Facebook, and YouTube Shorts.
- Present on camera across educational/product content, price/deal-based video ads, and live on-the-ground event coverage.
- Work closely with our video production and presenter teams to capture, edit, and publish high-energy short-form video on the fly.
- Turn user-generated content (UGC), customer trip photos, and real-world 12V/camping setups into authentic social proof.
- Write punchy, relatable, Aussie-toned captions that read like a mate giving solid advice - not a corporate pitch.

Growth, Analytics & Trends





- Track engagement rates, audience growth, reach, and social-driven web traffic to refine what works.
- Continuously test new formats, hooks, audio, and posting strategies to beat platform algorithms.
- Keep an eye on competitor moves and digital trends to ensure our brands remain ahead of the curve.

What We're Looking For

You must have:

- 3+ years of experience managing social channels for a fast-paced retail brand, agency, or digital media output.
- Proven track record of growing organic reach, views, and engagement across TikTok, Meta, and YouTube.
- Confidence to get in-front of the camera to produce videos.
- Solid understanding of social analytics, social SEO, and digital audience behaviour.

You’ll Stand Out if You Have:

- A genuine passion for 4WDing, camping, touring, or the Aussie outdoor lifestyle.
- Experience in quick-turnaround retail, e-commerce, or high-volume product publishing.

This Role Is Perfect If You:

- Live on social media and get a kick out of seeing engagement numbers and view counts hit new highs.
- Know the difference between content that actually drives brand loyalty and content that just looks pretty.
- Are agile, quick to react, and thrive in a fast-paced, hands-on environment.

Why Join 4WD Supacentre?

We move fast, produce massive amounts of high-impact content, and give you the space to back your ideas. You'll work alongside video producers, presenters, and outdoor enthusiasts who share a goal: inspiring everyday Aussies to get outdoors.

If you're ready to take the reins on Australia's top outdoor feeds, this is your shot. What role should we write next?

Company Overview

4WD Supacentre is one of Australia's leading and fastest growing omni-channel retailers. We are a family-operated business that specialises in outdoor recreation and lifestyle products. Our people are passionate about the outdoors and the lifestyle that we can bring to our customers and the community.

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