03 Oct
|
GET Education Australia
|
Melbourne
03 Oct
GET Education Australia
Melbourne
GET Education Australia provides practical education and training at its Melbourne CBD campus. Our courses cover business and construction, with a focus on helping students develop skills they can apply in the workplace.
About the role
We are seeking a Marketing Specialist to research market opportunities and develop, coordinate and evaluate marketing initiatives for our education and training services. Working with the management and student-facing teams, you will help strengthen GET Education Australia’s brand presence and communicate its course offerings to relevant audiences.
Key responsibilities
- Research the education and training market, prospective student audiences and competitor activity to identify opportunities.
- Develop and implement marketing plans and campaigns aligned with the organisation’s objectives.
- Advise management on brand positioning, target audiences, promotional channels and campaign priorities.
- Coordinate the preparation of marketing materials and content for the website, digital channels and other promotional activities.
- Manage campaign schedules and budgets, and liaise with external suppliers where required.
- Analyse website, campaign and enquiry data to assess performance and recommend improvements.
- Prepare reports on marketing outcomes, market trends and opportunities for future campaigns.
- Work with internal teams to ensure published course information is accurate and consistent with the organisation’s approved materials.
About you
You will have:
- A relevant tertiary qualification in marketing, business, communications or a related field;
- At least one year of relevant experience in marketing, including planning and delivering campaigns;
- The ability to research audiences and competitors and turn findings into practical marketing recommendations;
- Experience with digital marketing channels, campaign reporting and performance analysis;
- Solid written communication, organisation and stakeholder management skills; and
- The ability to work independently and manage several projects at once.
Experience marketing education or training services will be highly regarded.
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📌 Marketing Specialist (Melbourne)
🏢 GET Education Australia
📍 Melbourne