This is a PPC specialist role pivotal in generating new leads for our B2B software solution through paid advertising and supporting broader marketing activities. Typically, you will build lead generating search, display and remarketing campaigns on platforms like Google, Bing and LinkedIn.

About the role

This is a PPC specialist role pivotal in generating new leads for our B2B software solution through paid advertising and supporting broader marketing activities. Typically, you will build lead generating search, display and remarketing campaigns on platforms like Google, Bing and LinkedIn.

Key responsibilities

- Plan, implement and manage cohesive campaigns involving Search, Display and Remarketing campaigns on multiple digital platforms

- Handle keyword research, search term analysis and campaign structuring

- Enhance ad strength & quality and landing page performance

- Optimise bid strategy, budget, CPA/ROAS

- Collaborate with internal teams to produce content, graphics and landing pages

- Analyse campaign performance and identify opportunities for improvement

- Build and create reports and dashboards for internal stakeholders

- Strategic involvement in funnel creation to reach right audiences

- Input in identifying alternative platforms to extend reach

About you

- Proven track record in bid,



keyword and landing page optimisation to maximise ROI from digital paid advertising campaigns

- Deep knowledge of digital advertising platforms with hands-on experience like Google Ads, Bing, LinkedIn, Facebook, Instagram and Reddit

- Expertly manage keyword tools, bid management platforms and analytics dashboards

- Ability to run experiments, problem-solve and test

- Analytical skills using Google Analytics, Data Studio and similar insight tools

- Creative aptitude for graphical input and exposure to Canva or similar

- Sound understanding of marketing principles

- Good time management skills and accomplished administrator with organisational skills

- Minimum 2-3 years' experience in a pay-per-click advertising role

- Certifications with Google Ads, Bing Ads and/or LinkedIn Ads

Benefits

- Competitive remuneration package commensurate with experience

- Flexible work options including working remotely

- Intensive training and onboarding program

- Exposure to global and creative SaaS business practices

About us

Calxa is subscription-based cloud software. The app saves time for Businesses, Not-For-Profits and Accountants by automating financial reporting like budgets, cash flow forecasts, KPIs and group consolidations. Founded in 2010 in Australia, our company now services organisations around the globe.

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📌 Topgun Digital Marketer in Paid Advertising (Adelaide)
🏢 Calxa Australia
📍 Adelaide