Lead Generator | Appointment Setter - Contractor role

Gen Leads is seeking two experienced lead generators and appointment setters to join our high-performing team in a remote, work-from-home capacity for an initial three-month contract.

This role involves representing one of our clients in the insurance industry, speaking with prospective customers, identifying opportunities, and securing qualified appointments. Previous sales experience is required, and experience in insurance sales or working within the insurance industry will be highly regarded.

This is an ideal opportunity for someone who is confident on the phone, comfortable working with both cold and warm leads, and knows how to build rapport, navigate objections and move conversations towards an appointment.

About Gen Leads

Gen Leads is an Australian lead generation and appointment-setting company with more than 15 years of experience helping businesses build stronger sales pipelines and create new opportunities.

We operate as a seamless extension of our clients’ businesses, aligning with their goals, values and approach to deliver exceptional service and results. Our agents become an integral part of each client’s team, representing their brand professionally and treating their priorities as our own.

We pride ourselves on building trust, fostering open communication and providing tailored solutions that reflect each client’s unique needs. We are not simply focused on making calls we build relationships, nurture prospects and create meaningful sales opportunities that support long-term business growth.

About You

You are a confident and experienced sales professional who enjoys speaking with people and knows how to guide a conversation without relying on a rigid script.

You are motivated by results, comfortable being accountable to KPIs and able to maintain professionalism and enthusiasm throughout your working day. You understand that successful appointment setting requires persistence, active listening, strong follow-up and the ability to build trust quickly.

To be successful in this role, you will have:





- A minimum of 2–3 years’ experience in cold calling, lead generation, sales or appointment setting
- Previous sales experience, with insurance sales experience strongly preferred
- Confidence speaking with cold and warm prospects
- A demonstrated ability to handle objections and secure qualified appointments
- Strong relationship-building and lead-nurturing skills
- Excellent spoken and written English
- Clear, professional and engaging phone communication
- A strong work ethic and results-oriented mindset
- The ability to think quickly and adapt your approach during conversations
- Strong problem-solving and active-listening skills
- Excellent attention to detail and accurate data-entry skills
- The ability to work autonomously while remaining connected to the wider team
- Availability to work a minimum of 15–20 hours per week from home
- Your own reliable computer, internet connection and suitable home-office environment
- Australian work rights and an active Australian ABN

We strongly value work-life balance and are looking for someone who can commit consistently to their agreed working hours while maintaining a high standard of performance.

Key Responsibilities

Your responsibilities will include:

- Contacting cold and warm leads on behalf of our client
- Introducing the client’s services clearly and professionally
- Asking relevant questions to understand each prospect’s needs and circumstances
- Identifying and qualifying genuine sales opportunities
- Handling questions and objections confidently
- Booking qualified appointments for the client’s sales team
- Building relationships with prospects and nurturing leads that are not yet ready to proceed




- Following up prospects consistently and professionally
- Achieving agreed weekly and monthly activity and appointment KPIs
- Updating and maintaining CRM records with 100% accuracy
- Recording detailed and useful notes following each conversation
- Providing management with feedback about lead quality, common objections and market responses
- Participating in team communication, coaching and campaign reviews
- Representing Gen Leads and our client with a high level of professionalism at all times

What We’re Looking For

We are looking for someone who understands that effective lead generation is about more than simply making a high volume of calls.

The right person will be able to create genuine conversations, listen to what prospects are saying and adjust their approach accordingly. You will be persistent without being pushy, confident without being scripted and focused on securing quality appointments rather than simply filling a calendar.

Insurance sales experience will be a solid advantage, as you will already understand the importance of trust, compliance, needs-based conversations and clear communication when discussing insurance-related products or services.

Why Join Us?

Our success and our clients' success depend on the individuals who work together to achieve the best possible results.

We offer a supportive, collaborative remote working environment where professionalism, communication, and accountability are valued. You will receive clear campaign direction, ongoing support and regular feedback to help you perform at your best.

We value:

- Positivity and professionalism
- Genuine teamwork and open communication
- Accountability and reliability
- High-quality conversations and customer experiences
- Work-life balance
- Continuous improvement
- Recognising and supporting strong performers

If you have the right experience, enjoy connecting with people and are eager to become part of a supportive and high-performing team today.

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📌 Lead Generator | Appointment Setter - Contractor role (Melbourne)
🏢 Gen Leads
📍 Melbourne