E-commerce Retention & Lifecycle Marketing Manager

A Life Plus is a Sydney-based direct-to-consumer fresh-meal company delivering chef-prepared meals across Australia.

Our range includes keto, high-protein, gluten-free, vegetarian, halal, carnivore and NDIS-supported meal options. We focus on making healthy eating more convenient while building long-term relationships with our customers.

About A Life Plus

A Life Plus is a Sydney-based direct-to-consumer fresh-meal company delivering chef-prepared meals across Australia.

Our range includes keto, high-protein, gluten-free, vegetarian, halal, carnivore and NDIS-supported meal options. We focus on making healthy eating more convenient while building long-term relationships with our customers.

We are looking for an experienced E-commerce Retention & Lifecycle Marketing Manager to take ownership of customer retention, repeat purchases, subscriptions, loyalty and customer lifetime value and to drive our CLTV higher.

About the Role

This is a hands‑on retention role focused on the customer journey after the first purchase.

You will be responsible for developing and executing strategies that encourage customers to order more frequently, stay subscribed and continue choosing A Life Plus.

The role covers email and SMS marketing, customer segmentation, subscription retention, loyalty, post‑purchase optimisation, win‑back campaigns, customer success improvements, product tests and ongoing retention testing. NOT JUST EMAIL FLOWS.

Key Responsibilities

- Own and execute the customer retention and lifecycle marketing strategy.
- Build, manage and optimise email and SMS campaigns in Klaviyo.
- Improve onboarding, post‑purchase, replenishment, cross‑sell, win‑back and reactivation campaigns.
- Develop initiatives to increase repeat purchase rate and customer lifetime value.
- Reduce subscription cancellations, skips and customer churn.
- Segment customers based on order history, lifecycle stage, behaviour and engagement.
- Analyse Shopify customer data,



cohorts and repeat‑purchase behaviour.
- Improve subscription, loyalty and referral programs.
- Test offers, bundles, incentives and personalised recommendations.
- Use customer feedback and cancellation reasons to identify retention opportunities.
- Work closely with customer service, marketing, operations and management.
- Maintain a clear testing roadmap and report on retention performance.

Essential Experience

Applicants should have:

- At least 10 years of experience in e-commerce retention, CRM or lifecycle marketing.
- Hands‑on experience using Klaviyo.
- Strong Shopify experience.
- Experience improving repeat purchases, retention or subscription performance.
- Experience building lifecycle campaigns from strategy through to execution.
- Experience with customer segmentation, cohort analysis and retention reporting.
- Strong written communication and attention to detail.
- The ability to work independently and take ownership of results.

Highly Regarded

- Experience in food delivery, ready‑made meals, subscriptions or another recurring‑purchase business.
- Experience with Recharge, Loop, Smile.io or similar platforms.
- Experience managing SMS marketing.
- Experience with loyalty and referral programs.
- Experience analysing cancellations, customer surveys and voice‑of‑customer feedback.

Success Measures

Performance will be measured through improvements in areas such as:

- Customer lifetime value
- Repeat purchase rate
- Customer retention
- Subscription retention
- Churn and cancellation rate
- Time between orders
- Purchase frequency
- Email and SMS‑attributed revenue
- Win‑back and reactivation performance
- Loyalty and referral participation

What We Offer

- Full‑time remote role
- Competitive salary based on experience
- Ownership of the retention function
- Access to Shopify, customer and lifecycle data
- The opportunity to build and improve a complete retention program
- A rapid‑moving environment where strong ideas can be tested and implemented quickly

#J-18808-Ljbffr

📌 E-commerce Retention & Lifecycle Marketing Manager (Adelaide)
🏢 A Life Plus
📍 Adelaide