International Institute for Complementary Therapists - Byron Bay NSW

IICT is seeking a Head of Marketing to lead that shift. This is a strategic seat, not a content-creation role. You'll set the direction and priorities for marketing, make trade-off calls, and build a data-driven, repeatable approach while being hands-on enough to execute the work yourself day to day. You'll be given the budget, the trust, and the runway to build, test, and back your own decisions. You'll report directly to the Business Operations Manager and COO.

Key responsibilities

Set marketing strategy and planning - direction, priorities and roadmap for the function

Own SEO - organic search strategy, on-page and technical SEO, content structured to rank

Develop AI-driven content and creative - using AI tools to produce social posts, ad creative, and content

Plan and run paid and organic social campaigns across key platforms

Drive growth strategy - growing member base and training provider network with explicit metrics

Lead website and digital experience - bringing creative direction and UX thinking to the website, working with the IT team

Own marketing data end to end with regular, transparent reporting on performance and metrics





Help produce podcast content alongside the founder

Replace external agencies and freelancers, bringing all marketing in-house end to end

About you

5+ years' experience in a marketing role with genuine SEO and content ownership

Confidence with HubSpot or similar marketing platform for CRM, automation and campaign management

Data-driven, systems-thinking approach - build repeatable processes and measure what matters

Practical, hands-on experience using AI tools for content, copywriting, creative production, and strategic decisions

Track record of driving measurable growth

Strong instincts for social media, paid ads, and content that converts

Creative eye for website design and user experience

Curiosity and initiative - spot opportunities and follow through without needing to be asked twice

Confidence working closely with operations and leadership, including pushing back when you see a better way

About us

IICT supports a growing community of members and accredited training providers. We're a small, fast-moving high-performance team based in Byron Bay, genuinely investing in the people and skills that drive our growth.

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📌 Marketing Manager (Byron Bay)
🏢 International Institute for Complementary Therapists
📍 Byron Bay