Own the full marketing funnel for Craefto and the products and clients we work with. You will build and run go-to-market strategies, paid and organic social campaigns, lead generation, and SEO across whatever we ship next. This is a high-ownership role for an operator who can blend creative campaign thinking with data-driven execution.

02 Responsibilities

What you'll do

- Develop and execute end-to-end marketing strategies for Craefto and each product or client project we take on
- Plan, launch, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and Google
- Own lead generation: build funnels, landing pages, and email sequences that turn attention into qualified leads
- Drive SEO: keyword research, on-page optimization, content planning, and technical SEO in partnership with the dev team
- Manage organic social channels (Instagram, TikTok, LinkedIn) including content calendar and posting
- Write compelling copy for ads, social posts, landing pages, and email campaigns
- Analyze campaign performance, track KPIs, and optimize for conversion, acquisition, and cost per lead
- Coordinate with the design team to produce high-impact marketing assets

03 Requirements

What we're looking for

- 3+ years of experience in digital marketing, growth marketing,



or performance marketing
- Proven track record of building and scaling marketing campaigns from scratch across multiple brands or products
- Hands‑on experience running paid campaigns on Meta Ads, Google Ads, and TikTok Ads
- Working knowledge of SEO fundamentals and tools (Google Search Console, Ahrefs, Semrush, or similar)
- Experience with lead generation funnels, landing pages, and email marketing platforms
- Strong copywriting skills with the ability to write persuasively in both English and Mongolian
- Experience with analytics tools (Google Analytics, Mixpanel, or similar) and data-driven decision making
- Native or near-native fluency in Mongolian and English
- Self-starter mentality with the ability to operate independently in a remote environment

04 Bonus

Nice to have

- Experience marketing SaaS, fintech, or consumer apps
- Familiarity with CRM and marketing automation tools (HubSpot, Mailchimp, or similar)
- Experience with conversion rate optimization and A/B testing
- Basic design or video editing skills for quick social execution
- Previous experience in a startup or rapid-paced agency environment

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📌 Marketing Manager (City of Gold Coast)
🏢 Craefto
📍 City of Gold Coast