Social Media and Marketing Coordinator - Remote

Social Media & Marketing Coordinator Naternal Vitamins | Remote- Australia Only| Part Time / Flexible

About Naternal

Naternal Vitamins was founded by Melanie Nolan, a degree-qualified naturopath and mum of four. After her own postpartum experience, and years in clinic watching women diligently take vitamins that weren't giving them what they needed, Mel decided to build the range she couldn't find on the shelf.

The result is a range of practitioner-grade supplements for preconception, pregnancy, postpartum and beyond, available without a prescription. Everything is formulated by a naturopath, backed by evidence, Australian made, TGA listed, vegan and allergen-free. The range includes EverNatal, EverNatal For Him, IronBiotic, MitoMag, NeuroNatal DHA and Sol Drops, with more on the way.

We started life as The Natal Naturopath, a women's health clinic, and that clinical heart is still in everything we do. Education sits at the centre of the brand: honest, no-fluff guidance that helps women understand what's actually in their vitamins and why it matters.

Who we're talking to

Our community is made up of women in one of the biggest seasons of their lives. You'll get to know three of them very well:

The Researcher. She reads every label, compares every ingredient and wants the evidence before she buys

The Depleted Mum. She's running on empty, she's been told everything is "normal", and she wants to feel like herself again

The Optimiser. She's proactive about her health and wants the best quality she can get her hands on

Your job is to create content and comms that earn their trust: warm, knowledgeable, reassuring and never boring.

The role

We're looking for someone who can be hands-on across the marketing space, working across our marketing and ecommerce team.



You live and breathe social, you can pick up a phone and make content people actually stop scrolling for, and you get a genuine kick out of watching a brand grow. You'll own our social channels day-to-day, manage our CRM and email calendar, and keep our UGC and creator content moving, with real support around you and real ownership of your work.

What you'll be doing

- Running Instagram, TikTok and end to end: planning, creating, scheduling, posting and reporting
- Shooting and editing short-form video and photo content, including Reels, TikToks and product content
- Turning Mel's naturopathic expertise and our education content into social that's easy to understand and genuinely helpful
- Writing captions and copy that sound like us
- Supporting our CRM: briefing emails and SMS in line with the topline marketing calendar, keeping the send schedule on track, and making sure every campaign, launch and promo is backed by the right comms
- Coordinating UGC deliverables: briefing creators, tracking what's due and when, chasing and reviewing content, and organising assets so they're ready for social, email and ads
- Supporting influencer and creator partnerships, from outreach and briefing through to tracking results
- Community management, because our DMs and comments are where trust gets built
- Helping bring campaigns and product launches to life across every channel




- Pulling monthly performance reports across social and email, and turning the numbers into ideas for what to do next
- Working within TGA advertising guidelines so everything we publish is compliant

What you'll bring

- 2-3 years of hands-on social media experience for a consumer brand, with accounts and results you can show us
- Strong content creation skills. You're comfortable filming, editing (CapCut, Canva, Adobe or similar) and being across trends without chasing every single one
- Experience with email marketing and CRM platforms, including writing a clear brief and working to a marketing calendar
- Experience coordinating creators or freelancers, and keeping multiple deliverables and deadlines on track at once
- A great eye for brand and a great ear for tone of voice
- Confidence with analytics and the curiosity to ask why something worked
- Excellent organisation. It's a remote role, so you'll need to manage your own time and communicate well
- A hungry, proactive attitude. You see what needs doing and you get it done
- A background in influencer marketing, including seeding, gifting, paid partnerships and affiliate programs
- Experience working in a TGA-listed space (supplements, complementary medicines, health or wellness) and an understanding of what you can and can't say
- Experience with Shopify or (other tools in the stack)
- A genuine interest in women's health, pregnancy and postpartum

What you'll get

- A fully remote role, with a thriving team
- Real ownership of our channels and a genuine voice in where the brand goes next
- A small, close, supportive team that believes outstanding people build great brands
- The chance to do work that actually matters to the women on the other side of the screen

#J-18808-Ljbffr

📌 Social Media and Marketing Coordinator - Remote (Canberra)
🏢 Naternal Vitamins
📍 Canberra