The chance

Our client is an iconic Australian luxury fashion house with a loyal, global community, selling through its own online storefronts, boutiques and wholesale partners. They're moving from calendar-led broadcasting to communications shaped by what each customer actually wants, and this role sits at the centre of that shift.

As the day-to-day owner of Klaviyo, you'll build, fix and scale the automated email and SMS journeys that turn first-time buyers into repeat customers and bring lapsed customers back, working closely with the data, ecommerce, retail and clienteling teams.

What you'll do
Own and optimise core flows: welcome, browse and cart abandon, back-in-stock, post-purchase, win-back and VIP
Design journeys for the moments that matter most, especially converting first-time buyers into second purchases
Build cross-flow logic properly, including frequency caps, suppression rules and exit/re-entry conditions
Create behavioural segments and use energetic content and product feeds so every send feels personal
Run a structured testing programme across subject lines, creative, timing, offers and journeys
Report on revenue, conversion,



repeat purchase rate and retention, not just opens and clicks
Own QA and compliance (Spam Act, Privacy Act and international equivalents), and keep the account healthy with clean data and documented logic
Keep every email and SMS unmistakably on-brand, from tone to design

About you
5+ years in email, CRM, lifecycle or marketing automation, ideally in fashion, luxury, beauty or DTC ecommerce
Deep, hands-on Klaviyo experience, including complex flows, segments and agile content (essential)
Experience connecting Shopify and retail data into an ESP
A track record of lifting retention, repeat purchase or lifetime value
Analytical confidence and the ability to turn data into action
A genuine eye for design and brand, and an understanding of why tone matters in luxury
Meticulous attention to detail, with the ability to juggle multiple journeys at once
Nice to have: CDP, clienteling or omnichannel retail data experience, multi-market programmes, basic HTML/CSS, SQL
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📌 Crm & Marketing Specialist Klaviyo Sydney
🏢 Arkadia Talent
📍 Sydney