At CareSuper, we believe we're Super Together.
As a profit-to-member super fund with over 600,000 members and $60 billion in assets, we're passionate about helping our members retire with confidence.
We're growing fast and looking for our next superhero to join us on this exciting journey.
Brand Communications and Social Specialist
Help shape how our members and the broader community experience the brand.
This is an exciting opportunity to drive social media, PR and reputation management activity that builds trust, engagement and consideration, while bringing compelling brand stories to life across public-facing channels.
About the role
Reporting to the Brand team, you will play a key role in delivering social media, public relations and reputation management initiatives that support brand awareness, member engagement and business objectives.
You will:
Manage and grow the fund's social media presence across owned and shared channels
Own and maintain the social content calendar, ensuring alignment with campaigns, member education and business priorities
Create and coordinate engaging social content, including copy, imagery and short-form video
Lead community management activities, including moderation, responses and reputation monitoring
Work closely with PR agency partners to support earned media opportunities and third-party endorsement activity
Monitor reviews, ratings and social sentiment, providing insights and recommendations to strengthen brand reputation
Partner with internal stakeholders across marketing, digital, customer experience and product teams to deliver integrated campaigns
Support go-to-market activity, new product launches and brand initiatives through PR and social media activity




Contribute to reputation and issue management activities, ensuring content aligns with compliance and regulatory requirements
Identify new content opportunities, emerging channels and audience engagement approaches to continuously improve performance
What we're looking for
You are a creative and commercially minded communications professional who understands how to build engagement, manage reputation and connect with audiences through compelling storytelling.
You will bring:
Experience in social media, community management, reputation management, public relations or integrated communications
Demonstrated experience planning, publishing and optimising social media content across consumer channels
Strong copywriting and content creation skills, with the ability to adapt tone across social, PR and public review environments
Experience working with PR agencies, media activity and reputation management platforms
Strong stakeholder management skills and the ability to work effectively across multiple business functions
Experience using social media management, scheduling, listening and analytics platforms such as Sprout Social, Meltwater, Brandwatch, Hootsuite or similar
Strong analytical skills with the ability to interpret performance data and generate actionable insights
Knowledge of LinkedIn, Facebook, Instagram, YouTube and emerging social platforms




An understanding of content governance, accessibility requirements and regulated communication environments
Relevant qualifications in communications, public relations, journalism, marketing or a related discipline
Experience within financial services, superannuation or another regulated industry will be highly regarded
This role would suit someone who is passionate about social media, brand storytelling and reputation management, and who thrives in a collaborative environment where they can make a meaningful impact on how members engage with a trusted financial services brand.
Why CareSuper?
We're not just another super fund.
We're a values-driven organisation that puts people first—our members and our team.
Here is what you can look forward to:
Hybrid and flexible work environment
3% Superannuation Guarantee (SG) above industry minimum
Matching an additional superannuation salary sacrifice of up to 2%
5 weeks of annual leave
17 weeks of parental leave for all eligible employees
Holistic health and wellbeing support - free annual flu shots, skin checks, Employee Assistance Program
External Employee Coaching Program and Career development
Rewards and Recognition Program, as well as employee discounts and cashback offers on a broad range of products and services
We are committed to protecting your privacy—your personal information will be handled with care and in line with our Privacy Policy.
At CareSuper, we know that diverse perspectives make us stronger.
We are proud to foster an inclusive environment where everyone feels welcome, respected, and valued—no matter your background or identity.
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📌 Brand Communications And Social Specialist (Hobart)
🏢 CareSuper
📍 Hobart