Brand Partnerships Manager (Melbourne)

Brand Partnerships Manager (Melbourne)

01 Oct
|
ALL FENIX GROUP
|
Melbourne

01 Oct

ALL FENIX GROUP

Melbourne

ALLFENIX is growing fast, and the next stage of that growth happens on studio floors, not just online.
We're building a dedicated role to get ALLFENIX into every Pilates studio in the country, starting in Melbourne.
This is a ground-up, relationship-first role: part community builder, part brand ambassador, part content creator.
If you know the Pilates world, you're already known in it or you love being the loudest person in the room, this is your role.
The role
As ourBrand Partnerships Manager, you own every relationship ALLFENIX has with Pilates studios and instructors.
You'll build genuine connections through gifting, in-person visits, digital outreach and events, turning strangers into loyal ALLFENIX advocates.
You'll also be the face of that journey, documenting it on camera and bringing our community along for the ride.
What you'll do
Grassroots relationship building
Visit Pilates studios in person to introduce ALLFENIX and gift product to instructors and staff
Manage a quarterly seeding budget of product to give away, tracked against explicit KPIs
Comment and engage on Pilates studio and instructor pages daily
DM instructors and studios to open relationships and follow up on gifting
Cold email studios to introduce ALLFENIX and open the door to partnership
Keep an organised, up-to-date tracker of every studio and instructor contacted, gifted, and followed up with
Events & co-design




Plan and run partnership events with Pilates studios
Bring instructors into ALLFENIX HQ for focus groups, product feedback sessions and trial classes
Involve instructors in the design and feedback process
Represent ALLFENIX at studio events and community activations
Content & community
Be camera-facing across studio visits, gifting drops, and events
Document the journey for ALLFENIX's channels, bringing the community along in real time
Work closely with the content team to turn studio and instructor relationships into content
Success in this role looks like
Number of studios and instructors contacted, gifted and actively relationship-managed
Growth in ALLFENIX's studio footprint, starting in Melbourne then across Australia
Quality and consistency of the studio/instructor tracker
Instructor involvement in product development and co-design
Volume and quality of content generated from studio relationships
Who you are
Energetic, confident, and comfortable starting conversations with strangers
Loud in the best way: you bring energy into a room and people remember you
Highly organised, you'll be managing hundreds of relationships and a live tracker
Comfortable and confident on camera
Genuinely connected to or passionate about the Pilates and movement community
Self-directed: this role is built from the ground up and rewards initiative
#J-*****-Ljbffr

📌 Brand Partnerships Manager (Melbourne)
🏢 ALL FENIX GROUP
📍 Melbourne

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