Job Description
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A high‐growth digital agency is hiring a
Demand Generation Specialist
to support their B2B pod, focused on driving pipeline for SaaS and B2B clients.
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This is a
hands‐on role for someone who thrives in the platforms
, managing paid demand generation campaigns and turning strategy into measurable revenue outcomes.
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You'll work closely with a Demand Generation Manager who leads overall strategy and client relationships, while you take ownership of campaign execution and performance across a portfolio of accounts.
What You'll Do n
Paid Campaign Management
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Manage and optimise campaigns across platforms including LinkedIn Ads, Google Ads, Microsoft Ads, Meta Ads, Reddit and Capterra.
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You'll Be Responsible For
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Campaign builds and account structure
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Audience targeting and segmentation
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Budget pacing and bidding strategy
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Continuous testing across creatives, messaging and landing pages
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Ensuring tracking and attribution are implemented correctly
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Pipeline‐Focused Optimisation n
Success in this role is measured by
pipeline impact, not just leads
.
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You'll analyse funnel performance from click through to MQL and SQL, identifying opportunities to improve conversion and lead quality.
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You'll also work within
HubSpot
to track campaign‐attributed contacts and manage audience lists.
Reporting & Insights n
You'll produce transparent performance reports that go beyond metrics to explain
what's working, what isn't and what should change
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This includes maintaining clean dashboards and contributing to performance reviews where required.
What They're Looking For n
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5+ years in performance marketing
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Strong hands‐on experience with LinkedIn Ads and Google Ads
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Experience managing multiple client accounts
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Familiarity with HubSpot or marketing automation platforms
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Strong understanding of B2B funnel metrics including MQL, SQL and CPL
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Solid knowledge of tracking, attribution and campaign reporting
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What's On Offer n
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Competitive salary
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Flexible working hours (no fixed start or finish)
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Fully remote work setup
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Monthly early finish day
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Birthday leave
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Quarterly team events and annual retreat
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Dedicated time for personal learning and development
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Work Rights
Applicants must be
based in Australia and hold full working rights
.
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#J-*****-Ljbffr

📌 Demand Generation SpecialistB / Saas) (Canberra)
🏢 Hustle
📍 Canberra