Job Description
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Repco Supercars Championship - North Sydney NSW
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Supercars is Australia and New Zealand's motorsport legacy. For decades, we've been the
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proving ground where legends are made—from Brock and Moffat to Lowndes and Whincup.
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We've created iconic rivalries, unforgettable moments, and a distinct brand of racing that's
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captured the hearts of generations. Our history is woven into the fabric of sport and culture
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across both nations.
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Today, the Repco Supercars Championship stands as the premier touring car category in
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Australasia and one of the most competitive motorsport series globally. With close racing,
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diverse circuits from street tracks to legendary permanent venues, and a commitment to
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parity that ensures anyone can win on any given day, we've built a championship that's
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recognised worldwide for its entertainment value and sporting integrity. We're one of the most
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watched and attended sports in the region.
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Our ambition is to be part of every household across Australia and New Zealand - delivering
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unmissable racing, creating new heroes, and bringing people together through the thrill of
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motorsport. As we grow our reach and deepen our connection with fans, we're ensuring that
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the next generation experiences the same passion, drama, and excitement that has defined
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the future of the Supercars legacy of racing and storytelling.
WORKING AT SUPERCARS n
It's an exciting time to join Supercars as we build on our legacy and shape the future of Sport
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across Australia and New Zealand. Be part of a team that's creating unforgettable moments,
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growing the sport people love, and bringing the thrill of racing to millions of fans across the
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region.
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Our culture supports high performance and is characterised by our values:
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Respect
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Teamwork
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Passion
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ROLE SUMMARY n
The Fan Engagement Manager is responsible for growing and strengthening the
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Supercars fan base by delivering compelling membership, grassroots and education
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programs that drive both acquisition and deeper engagement. Reporting to the Head of
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Marketing, this role works cross-functionally with the broader marketing team, digital,
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partnerships and events to understand fan and engaged audiences, unlock growth
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opportunities, elevate on-site and off-track experiences, and ensure all engagement
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activity consistently reflects and enhances the Supercars brand all year round.
KEY RESPONSIBILITIES 1. Membership Programs (MySupercars) n
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Develop, implement, and manage the MySupercars Membership program to drive acquisition, retention, and loyalty.
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Build annual and event specific membership campaigns in collaboration with the Marketing Team.
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Work cross functionally with CRM, Digital, Partnerships and Events to develop compelling member benefits, exclusive and personalised content, and attract experiences.
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Use data analysis and insights to refine membership offerings and enhance customer value.
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Oversee membership communications including eDMs, renewal cycles, onboarding journeys, and content updates.
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2. Grassroots Engagement n
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Develop and deliver initiatives that connect Supercars with local communities and grassroots motorsport networks.
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Build robust relationships with motorsport clubs, regional influencers, community ambassadors, schools and local organisations to expand brand reach.
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Identify and activate community-level promotional opportunities, local partnerships, and event-based engagement.
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Support the integration of grassroots activities into broader event marketing and brand strategies.
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3. Fan Base Growth & Audience Engagement n
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Build and deliver strategies to grow the Supercars fan base, increasing both engaged audiences and new fan acquisition.
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Develop a deep understanding of fan and engaged audience segments using data, insights and on-the-ground learnings.
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Identify and activate opportunities to deepen engagement with existing fans while attracting new fans to the sport across membership, events, grassroots and education programs.
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Partner with Marketing, CRM and Digital teams to deliver targeted, insight-led initiatives that drive measurable growth.
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Track, report and optimise performance against audience growth and engagement KPIs, using insights to continuously refine activity.
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4. Community Engagement n
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Lead planning, coordination and delivery of the Students on Track program across all relevant events.
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Working closely with the Girls in Motorsport initiative to drive meaningful collaboration
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Manage all logistics, communications, scheduling and on-site facilitation for student groups, teachers, and partner organisations.
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Work with education stakeholders to enhance program reputation and participation.
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Oversee creation of student-focused communications, learning materials and pre/post-event information.
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Ensure all on-site experiences are safe, organised and aligned with brand and event objectives.
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5. Content & Communications Management n
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Manage content updates for Memberships web pages
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Develop eDM content for Students on Track and Membership communications.
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Contribute to at-track communications including big screen content
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Monitor and respond to fan enquiries through digital channels and customer service platforms.
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6. Budget & Administration n
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Manage budgets for Membership, Grassroots and Students on Track programs.
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Manage supplier relationships, procurement processes, and invoicing.
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Provide relevant updates of required marketing commitments for government and/or commercial partners including:
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Marketing plans
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Ancillary activity plans
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Post-event reports
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Surveys and insights
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KEY SUCCESS MEASURES: n
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Growth in fan base and engaged audiences (acquisition and retention).
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Increased participation across membership, grassroots and Students on Track.
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Improved engagement and satisfaction with in office and digital fan experiences.
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KEY STAKEHOLDERS Internal n
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Marketing Team
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Events Team
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Partnerships Team
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Public Relations Team
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Digital Team
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Marketing Automation Manager
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IT Team
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Ticketing Manager
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External n
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Grassroots motorsport clubs and associations
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Schools, universities, and education partners
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Local councils, community groups, and regional stakeholders
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Event suppliers and agencies
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Charities and youth organisations
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KEY REQUIREMENTS Qualifications & Experience n
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Degree-level qualifications in Marketing, Communications, Sport
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Management or related field (preferred).
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Experience in fan engagement, community programs or membership
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management within sport, entertainment or events.
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Experience collaborating with community groups, and external partners.
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Strong stakeholder management and relationship-building ability.
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Demonstrated ability to grow fan and/or engaged audiences through insight-led
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strategies and measurable engagement initiatives.
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Highly organised, detail-oriented, and skilled at managing multiple projects
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simultaneously.
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Strong written and verbal communication skills.
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Proficiency in Microsoft Office (Word, Excel, PowerPoint).
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Comfortable analysing data and translating insights into action.
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Able to thrive in a fast-paced, event-driven setting.
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Additional Role Requirements n
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Weekend and evening work aligned with event schedule
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#J-*****-Ljbffr

📌 Membership And Fan Engagement Manager (Sydney)
🏢 Repco Supercars Championship
📍 Sydney