Job Description
Company Description
At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food.
We're Australia's only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food.
We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Job Description
Own GYG's paid social strategy across Meta, TikTok, Google and beyond for a 12-month period to cover maternity leave.
Reporting to the Senior Marketing Manager, Media Planning, the Social & Digital Media Planning Manager takes ownership of GYG's paid social output across all platforms.
Working closely with our Social Media Content Manager (who owns the organic content calendar), you'll be the expert driving paid amplification, audience strategy and platform performance — in-house, with direct relationships with Meta, TikTok and Google.
This is a hands-on role for someone who knows how to buy, optimise and report at a sophisticated level, and who can move quick in a brand that never stands still.
What You'll Do
Own GYG's paid social strategy and implementation across Meta, TikTok, LinkedIn and beyond — for Australia and relevant international markets
Develop paid social KPIs and measurement frameworks aligned to business outcomes, with monthly reporting to the Leadership Team
Build and manage the paid media plan for product launches, national promotions, LTOs and value campaigns across a relentless QSR calendar
Manage always-on paid social spend; proactively drive audience strategies, creative testing, optimisations and conversion improvements




Collaborate closely with the Social Media Content Manager — who owns the organic content calendar — on all paid amplification of content going to market
Support Local Area Marketing and restaurants with social activation at a local and regional level, including new restaurant openings
Lead GYG's direct relationships with Meta, TikTok and other social media platforms
Own Google and other in-house digital media channels — strategy, implementation and performance reporting
Manage the social media budget with accurate planning, tracking and reporting; handle incremental spend from franchisees and ensure all invoicing is in order
Monitor emerging trends, cultural moments and platform innovations; identify reactive and real-time marketing opportunities
Conduct social listening, competitor benchmarking and sentiment analysis to inform strategy
Ensure all content adheres to brand standards and platform guidelines; oversee governance and crisis escalation processes
What You'll Bring
Approx.
4–5+ years' experience in a paid social or social media planning role, ideally brand-side or with significant in-house exposure
Deep hands-on expertise in Meta Ads Manager and TikTok — you've managed meaningful budgets directly
A track record of driving measurable results through paid social — awareness, engagement and conversion
Strong understanding of how paid and organic social work together; experience collaborating with content teams in a shared-ownership model
Direct platform relationships or a working knowledge of how Meta, TikTok and Google products function
High-level written communication skills — you can write sharp digital copy when needed, not just brief it
Strong analytical capability — comfortable reading data, building reports and turning insights into recommendations for leadership
Interested?
Apply now to start the conversation.

📌 Social & Digital Media Planning Manager (12 Month Maternity Leave Contract) (Sydney)
🏢 Guzman Y Gomez
📍 Sydney