Job Description
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Hervey Bay to Gold Coast | West to Toowoomba
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$60,000-$80,000 + bonus + car + fuel allowance
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Are you a salesperson who likes to win?
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Diablo Co is looking for an energetic, commercially minded sales representative to take ownership of a significant Queensland territory and help drive the next stage of our growth.
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We already have an established brand, an existing customer base and products in market.
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What we need now is someone who can get out there, create opportunities, open doors, strengthen relationships and grow the territory.
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This is a role for someone who wants to be measured by results.
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If you have a history of exceeding sales targets, winning new accounts and growing a territory — we want to hear from you.
The opportunity n
Your territory will stretch from
Hervey Bay through the Sunshine Coast and Brisbane to the Gold Coast, and west to Toowoomba
.
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It is a large territory with significant opportunity across hospitality.
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You will inherit existing customers, but a major part of the role will be identifying where Diablo Co should be represented and making it happen.
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That means:
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Finding new venues and accounts
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Getting in front of decision-makers
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Opening new customers
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Increasing ranging within existing accounts
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Building strong relationships with venue owners, managers and buyers
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Looking for opportunities others might miss
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Following opportunities through until they become sales
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Ensuring our products are visible, well positioned and actually selling
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Taking genuine ownership of your territory
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We don't want someone waiting for leads to arrive.
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We want someone who naturally sees a venue, customer or opportunity and thinks,
"Why aren't we in there?"
About Diablo Co n
Diablo Co is an established Queensland beverage company with a strong presence in the hospitality market.
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We manufacture and sell a growing range of beverages,



with a particular focus on products that give venues something different to offer their customers.
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We are a hands-on business.
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Decisions can be made quickly, good ideas can be acted on and our sales team has the opportunity to have a genuine influence on how we grow.
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You won't be buried inside layers of corporate management.
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If you identify an opportunity, we want to hear about it.
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If you have an idea that could increase sales, we want you to bring it forward.
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And if you perform, your results will be noticed.
Who will succeed in this role? n
Probably someone who is naturally energetic.
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Someone who enjoys talking to people.
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Someone who gets a buzz from walking into a prospective customer, starting a conversation and walking out with an opportunity.
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But personality alone isn't enough.
We want evidence that you can sell. n
You should be able to talk confidently about:
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Sales targets you have been responsible for
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How you performed against those targets
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Accounts or customers you personally won
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How you grew an existing territory or customer base
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Examples of where you exceeded expectations
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How you prospect and create new business
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How you manage follow-up and your sales pipeline
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We're particularly interested in people who have consistently been one of the stronger performers within their sales team.
Your background n
Previous experience within
hospitality, liquor, beverages, FMCG or foodservice
would be highly regarded because understanding how venues operate will help you hit the ground running.
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However, it isn't essential.
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If you come from another industry and have an exceptional track record in face-to-face B2B sales,



we'd still like to hear from you.
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What matters most is that you can demonstrate that you know how to sell.
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You'll also need:
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Confidence managing a large geographic territory
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Strong organisation and follow-up
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The ability to work independently
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Commercial common sense
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Persistence without being pushy
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The energy to be regularly out in market seeing customers
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A genuine desire to achieve more than simply hitting the minimum expectation
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What you'll get n
Plus:
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Car
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Fuel allowance
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An established customer base to work with
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A substantial territory with room for growth
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Autonomy to manage your territory
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Direct access to decision-makers within the business
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The ability to influence how the brand grows in your market
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A role where strong performance is visible and valued
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The ability to advance within the business if that is your desire
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This is a great opportunity for someone earlier in their sales career who is already proving they are very good at what they do and wants a territory they can really make their own.
One important thing before you apply n
And we actually read them.
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Don't send us a generic cover letter telling us you're a "results-driven sales qualified with excellent communication skills."
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We want to know
you
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Tell us:
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Why do you think you are the best person for this role?
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Tell us what you've achieved, what makes you good at sales, what drives you and why you think you would succeed at Diablo Co.
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And one request:
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Please don't use AI to write it.
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It doesn't need to be perfectly written. We'd much rather read something genuine and get a feel for the person behind the application.
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Applications without a cover letter addressing the above will not be considered.
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If you're a salesperson with energy, ambition and a track record that you're proud of, we'd like to hear from you.
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#J-*****-Ljbffr

📌 Sales Representative (Queensland)
🏢 Diablo
📍 Queensland