Job Description
n
Are you a performance-driven Paid Media Specialist who knows how to turn advertising budgets into
quality leads, sales and business growth
?
n
We're looking for a
Senior Paid Media Specialist
to join our team and take ownership of Google Ads and Meta Ads campaigns across a portfolio of clients.
n
This is more than a campaign management role. You'll be responsible for
strategy, optimisation, client communication, weekly performance meetings, client retention and account growth.
What You'll Be Responsible For: n
n
Manage and optimise
Google Ads & Meta Ads
campaigns.
n
Develop paid media strategies aligned with client business goals.
n
Manage Search, Performance Max, Display, Remarketing, Shopping and Meta campaigns.
n
Monitor leads, conversions, CPL, CPA, ROAS and overall campaign performance.
n
Analyse lead quality and connect advertising performance with actual business outcomes.
n
Conduct
weekly client performance meetings
.
n
Present campaign results, insights, optimisation strategies and next steps to clients.
n
Build solid, long-term client relationships.
n
Identify performance issues early and develop recovery strategies.
n
Work with internal SEO, Web, Design, Content and Account Management teams.
n




Identify opportunities for account growth, increased advertising budgets and additional digital marketing services.
n
Help protect client retention and contribute to
monthly recurring revenue growth
.
n
Support junior team members and contribute to improving internal Paid Media processes.
n
What We're Looking For: n
n
3+ years of hands-on Paid Media experience.
n
Strong experience with
Google Ads and Meta Ads
.
n
Experience managing multiple client accounts.
n
Strong understanding of lead generation and conversion-focused campaigns.
n
Experience with GA4, Google Tag Manager and conversion tracking.
n
Experience with Meta Pixel / Conversions API is highly desirable.
n
Strong analytical and reporting skills.
n
Excellent communication and presentation skills.
n
Confidence leading weekly client meetings.
n
Strong commercial understanding of leads, sales, revenue and ROI.
n
Ability to identify opportunities for client growth and retention.
n
Strong organisational and time-management skills.
n
What Success Looks Like: n
If you're ready to take ownership of both
paid media performance and client success
, we'd love to hear from you.
n
#J-*****-Ljbffr

📌 Senior Paid Media Specialist - Google Ads & Meta Ads (Melbourne)
🏢 Xugar
📍 Melbourne