Job Description
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Hello kitty and friends cafe – Melbourne VIC
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POP RETAIL ENTERPRISES PTY LTD operates the Hello Kitty and Friends Café in Melbourne, an immersive dining and retail destination inspired by Sanrio's internationally recognised characters.
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The café combines character-inspired food and beverages, exclusive merchandise, themed dining spaces, digital content, seasonal activations and special events to provide a distinctive hospitality and retail experience.
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As our business and digital presence continue to grow, we are seeking an experienced Multimedia Designer to join our Melbourne team.
About the Role n
The Multimedia Designer will plan, design and produce engaging multimedia content across the company's digital, retail and customer-facing channels.
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Working with management, marketing and operational teams, you will develop multimedia content for menu and merchandise launches, promotional campaigns, websites, social media, special events and seasonal activations.
Key Responsibilities n
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Consult with relevant teams to determine the objectives, audiences and requirements of multimedia projects.
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Research design trends, customer preferences and digital content formats relevant to hospitality, retail and character-themed experiences.
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Develop creative concepts for menu launches, merchandise releases, seasonal campaigns, collaborations and special events.
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Design and produce multimedia content combining graphics, illustrations, photography, video, animation, text and sound.
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Create multimedia assets for websites, online retail activities, social media, digital advertisements and in-store displays.
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Produce and edit photography and video content featuring food, beverages, merchandise, themed spaces and promotional activities.
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Prepare storyboards, layouts, mock-ups, animations and motion graphics to communicate design concepts.
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Translate marketing and campaign briefs into effective multimedia materials tailored to the intended audience.
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Adapt multimedia content for different platforms, formats and customer touchpoints while maintaining brand consistency.
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Prepare creative concepts and presentations for internal review and any required brand approval.
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Test and refine multimedia content to ensure effective presentation and functionality across relevant platforms and devices.
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Manage multimedia projects from initial concept through to final production and delivery.
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Maintain and organise the company's digital creative assets.
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Monitor consumer preferences and digital media trends across Australia and Asian markets to support culturally relevant campaigns.
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Skills and Experience n
The successful applicant will ideally have:
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A Bachelor's degree or higher qualification in Multimedia Design, Digital Media, Graphic Design, Visual Communication or a closely related field.
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At least three years of relevant qualified experience in multimedia design or digital content production.




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Strong skills in digital design, photography, video editing, animation and motion graphics.
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Proficiency in Adobe Creative Cloud applications or equivalent professional design software.
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Experience producing multimedia content for websites, social media and other digital platforms.
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A sound understanding of typography, composition, branding and digital design principles.
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The ability to interpret creative briefs and translate business requirements into effective multimedia content.
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Strong attention to detail, organisational skills and the ability to manage multiple projects and deadlines.
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Strong communication and cross-cultural collaboration skills.
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An understanding of consumer and digital media trends across Australia and Asian markets.
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Mandarin Chinese language skills would be highly regarded, as the role may involve communication with Chinese-speaking customers, business partners, suppliers and other stakeholders.
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What We Offer n
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Permanent full-time employment in Melbourne CBD.
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A salary of $85,000–$95,000 plus superannuation, commensurate with qualifications and experience.
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A creative and collaborative working environment.
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Opportunities to work across digital campaigns, merchandise launches, social media content, events and seasonal activations.
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Opportunities to exchange creative ideas and contribute to the company's growing digital and visual presence.
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POP RETAIL ENTERPRISES PTY LTD welcomes applications from suitably qualified candidates of all backgrounds.
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#J-*****-Ljbffr

📌 Multimedia Designer (Melbourne)
🏢 Hello kitty and friends cafe
📍 Melbourne