Job Description
Full-Time | Melbourne, VIC | Car Allowance + Performance Bonus
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Drinxfactory Group is looking for an experienced Liquor Sales Representative to join our growing Melbourne team.
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We are specifically looking for candidates with previous sales representative experience within the liquor, beverage or FMCG industry, with experience selling into retail and/or on-premise accounts.
The Role n
This is a field-based sales role focused on building relationships, growing distribution and driving sales across Melbourne.
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You will work directly with independent liquor retailers, bottle shops, bars, restaurants, hotels and other on-premise venues, representing a portfolio of liquor brands and identifying opportunities to grow their presence in market.
Key responsibilities include: n
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Managing and growing a portfolio of retail and on-premise accounts
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Building relationships with store owners, venue operators, managers, buyers and key decision-makers
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Driving new product listings, distribution and sales
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Opening new retail and on-premise accounts
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Presenting new products, promotional offers and commercial opportunities
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Growing ranging and volume within existing accounts
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Identifying new business and prospecting opportunities
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Working towards clear sales, distribution and new-business KPIs
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Providing market intelligence and competitor insights
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Representing our brands professionally in trade
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Who We're Looking For n




We are particularly interested in candidates who have previously worked as a:
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Territory Manager
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Business Development Manager
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Account Manager
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Beverage or FMCG Sales Representative
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You should have proven field sales experience, ideally selling directly into liquor retail and/or on-premise venues.
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Existing relationships within the Melbourne liquor and hospitality industry would be highly regarded.
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You will also need to be confident working independently, managing a territory, developing new business and being accountable for achieving sales targets.
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A current Australian driver's licence and access to a reliable vehicle are required.
Package n
This is a full-time position offering a competitive package including:
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Performance-based bonus
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Full time stability
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Opportunity to represent a growing portfolio of liquor brands
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Career progression within a rapidly growing national business
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About Drinxfactory n
Drinxfactory is a national liquor sales, merchandising, activation and data business working with brands and retailers across Australia.
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We have an established national field network and work across independent retail, major retail and on-premise channels.
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We're looking for someone who already understands the industry, enjoys being in trade and is ready to take ownership of growing brands across the Melbourne market.
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📌 Liqour Sales Representative (Melbourne)
🏢 Drinxfactory Group
📍 Melbourne